Tagged 'landing page optimization'

On the Third Day of Christmas, HMG Gave to Me: Three Experts Blogging

Posted by Amy Kauffman on December 18th, 2012 at 6:00 am

At HMG Creative, we know that like most things in life, blogging is better when done with friends. So we searched from coast to coast to bring you some of the most-respected marketing experts in the business. We know it is important to not only share our thoughts and insights, but impart the expertise and perspective of others; and we think these 3 individuals got it going on. Enjoy opening these 3 gifts from industry experts and friends of HMG Creative.
6 Ways to Use Images to Improve Your Web Conversion Rate by Tim Ash
CEO SiteTuners, Author, Landing Page Optimization
5 Types of Blog Content That Drive Engagement by Shelly Kramer
Founder and CEO V3 Integrated Marketing, FORBES Top 50 Social Media Influencer
3 keys to Scaling Content Marketing Success by Lee Odden
CEO TopRank Marketing; Author, Optimize

How can you be a part of the fun festivities of the 12 Days of Christmas, you ask? By Liking us on Facebook or Following us on Twitter, if you don't already. (You don’t want to be on that naughty list, do you?)
and follow me on Twitter, too! @amykauffman

The 8 Second Imperative

Posted by Daniel Flamberg on December 3rd, 2008 at 12:00 am

Half of all the people clicking on your landing page bail out by the time 8 seconds elapse according to SilverPop. Optimizing landing pages is the fastest, easiest most cost effective thing you can do to improve sales, lead generation and customer engagement.
Each minor step you make will increase process flow and drive incremental conversion. The objective is to instantly orient visitors and make it as easy and as intuitive as possible for them to do what you want them to do. Everything starts with the understanding that a click onto your landing page is a gift from God with a half-life of a nuclear isotope. It begins degrading as soon as it granted (8 seconds) and it represents the BEGINNING of the conversation not the end.
As a site operator or marketer you must do everything possible to extend the 8 seconds into a registration, a download or a sale. Most of the moves are logical and require no extra technology. According to MarketingSherpa, the average e-mail landing page converts between 5.6 and 11.3 percent of those who click, depending on the offer. E-commerce landing pages produce conversions in the 5.6-7.6 range.
So here are the "rules" -- for LANDING PAGE OPTIMIZATION --... Read more