Tagged 'la'

LoopNet 3D Projection Magic (Video)

Posted by Rick Mathieson on January 21st, 2013 at 5:34 pm

How are you bringing B2C approaches to your B2B marketing?
Are you doing it at all?
For far too many B2B marketers, there's a view that never the two should meet. But as I write in my book THE ON-DEMAND BRAND, it's critical that B2B marketers realize business people are just that - people. And their exposure to B2C marketing approaches in their personal lives sets expectations for B2B marketing, whether B2B marketers like it or not.
But some savvy B2B marketers have caught on - big time.
Case in point: Our client LoopNet, the #1 online marketplace for commercial real estate.
Over the last few months, LoopNet has launched an integrated campaign that's predicated on a simple, yet powerful message: If your commercial listings aren't advertised on LoopNet, they may as well be invisible. That's because only LoopNet drives traffic to commercial real estate listings like literally no other option can.
Print, direct mail and online advertising developed by has articulated this theme in compelling, brand consistent fashion.
So when LoopNet decided to fete the luminaries of Los Angeles commercial real estate, we got to thinking: What if we took our message and super-sized it? What if we used a full-motion, building-size canvass to drive home... Read more

Q&A: Enter: Social + Mobile + Local + Commerce

Posted by Rick Mathieson on August 22nd, 2012 at 5:00 pm

Move over SoLoMo - SoLoMoCo is here.
In part five of our August Mobile Marketing Roundtable, we move beyond mere Social + Local + Mobile to Social + Local + Mobile + Commerce, the ability to not just connect with consumers via the mobile channel based on where they are, but also to enable transactions based on that context.
This time out, you'll get some outstanding insights from Jonathan Becher, CMO for softare giant SAP, and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes.
At the heart of the conversation: A new report from ABI Research that by 2017, one quarter of all online sales will come through mobile. Retailers can choose to do what they can to stem this tide, or capitalize on it in powerful ways through the power of SoLoMoCo.
SOCIAL + MOBILE + LOCAL + COMMERCE: MOBILE MARKETING ROUNDTABLE (PT 5)
>> CLICK HERE TO LISTEN TO: Social + Mobile + Local + Commerce & The Future of Retailing <<
(Approx 5:27)
Also, don't miss:
PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile
PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success
PART 3: Social + Mobile + Local & The Facebook Free-Fall
PART 4: Foursquare's New 'Promoted Updates' & The... Read more

Q&A: Foursquare's New 'Promoted Updates' & The Race to Make Location Click (Roundtable Pt 4)

Posted by Rick Mathieson on August 20th, 2012 at 6:20 pm

Is Foursquare upping its game?
Foursquare has always been at the forefront of location-based mobile marketing, and it is always at the vanguard of what's next in this nascent arena. (Listen to my Q&A with Foursquare Co-Founder Dennis Crowley on the eve of the launch of Foursquare to get a sense of his early vision for the service.)
But as innovative as it is, even Foursquare is still finding its footing in what's possible and what's compelling for both marketers and consumers when it comes to SoLoMo.
In recent weeks, Foursquare has launched Promoted Updates, an advertising product that gives merchants a way to reach people who are near their stores, based on location and interest as indicated in past check-ins and other data.
In part four of our August Mobile Marketing Roundtable, GEN WOW sponsor and Mozes CEO Dorrian Porter, SAP CMO Jonathan Becher and Ignited LA VP/CD Jordan Atlas weigh in on this new feature and some of the current challenges in making location a vital part of the SoLoMo equation.
SOCIAL + MOBILE + LOCAL & THE FUTURE OF FOURSQUARE: MOBILE MARKETING ROUNDTABLE (PT 4)
>> CLICK HERE TO LISTEN TO: Foursquare & The Race to Make Location Click <<
(Approx 5:40)
Also, don't miss:
PART... Read more

Social + Mobile + Local & The Facebook Fallout (Roundtable Pt 3)

Posted by Rick Mathieson on August 16th, 2012 at 8:30 pm

Will Facebook be able to save some face in light of its apparent free fall?
In part three of our August Mobile Marketing Roundtable, Jordan Atlas, VP/Creative Director for Ignited LA joins our conversation with Jonathan Becher, CMO of software giant SAP (middle image) and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes (bottom).
As I open up questions to the group, we get a perspective on Facebook's challenges in mobile. In recent days, key mobile marketing execs have left the company, news hit that 83 million Facebook accounts may be fake, and the stock has been hammered in the runnup to the end of its first lock-up period.
Can Facebook effectively monetize mobile. And if so, what models might it employ?
Our panelists - a Fortune 100 chief marketing officer, an award-winning ad industry creative director and the CEO of one of the most innovative mobile marketing solution providers weigh in on this very hot topic.
 
>> CLICK HERE to Listen to: Social + Mobile + Local & The Facebook Free-Fall (Roundtable Pt 3) <<
(Approx 7:52)
Also, don't miss:
PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile
PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success

Coca-Cola's secrets of mobile marketing success

Posted by Rick Mathieson on August 14th, 2012 at 5:21 pm

In part one of our new mobile marketing roundtable, SAP CMO Jonathan Becher told us why "digital is dead" - and that mobile may soon be joining it.
In part two, we hear from Dorrian Porter (pictured top), CEO of longtime GEN WOW Mobile Roundtable sponsor Mozes, on how his company and Coca-Cola have been quietly revolutionizing the way this iconic brand uses mobile to connect with consumers in amazing new ways - and why text may still be the killer app.
Consider it a warm-up to a special, must-attend webinar Mozes, the Mobile Marketing Association & Coca-Cola's Center for Mobile Excellence is hosting this Thursday, August 16th at 11 AM Pacific, where you'll get the inside scoop on how to become best-in-class in mobile marketing.
Along the way, we'll hear about how brands like Macy's are taking the cue - and launching new mobile marketing initiatives of its own.
MOBILE MARKETING ROUNDTABLE (PT 2): MOBILE 'HAPPINESS': COCA-COLA'S SECRETS OF MOBILE MARKETING SUCCESS
>> CLICK HERE TO LISTEN TO MOBILE 'HAPPINESS': MOBILE MARKETING ROUNDTABLE PT 2 <<
(Approx 6:26)