I walked into the Governor Hotel lobby and it hit me immediately: SEMpdx SearchFest 2013 is the real deal. Having been a co-founder of the annual search engine marketing (SEM) conference in 2005, as well as co-founder of the SEM trade association, SEMpdx, I felt a good deal of nostalgia and pleasure in seeing 450 nametags sitting on the table. I also wasn’t surprised to see coverage in the Oregonian newspaper about the event, nor compliments from industry pundits like Rand Fishkin of SEOmoz and Marty Weintraub of aimClear about SearchFest being THE best regional SEM conference worldwide.
This year’s event was groundbreaking in a variety of ways: the highest number of attendees and revenue and attendees from the farthest corners of the planet. That being said, the quality of the presenters and material was the real gem. I’ve compiled a short list of tweet highlights that had the greatest impact to me personally.
Evangelism:
@joannalord Take on the role of evangelist in your company. It's well worth it. #searchfest Ian Lurie @portentint
@ruthburr How to impress the next generation: be agile, be delightful, be unexpected. Put smiles on faces. @melcarson #searchfest
Content Marketing:
@iPullRank says infographics with left floating share buttons get 45% more shares.... Read more
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The Official @SEMpdx #SearchFest 2013 #SEM Conference Recap
Tags: anvil, governor hotel, kent lewis, oregon, portland, search fest, searchfest, sem, sempdx
Posted in Ad Networks, Search, Social Media, Web Analytics | No Comments »
First Look: Social Media (Marketing) Evangelist Job Description
Unlike a Social Media Marketing Manager role steeped in tactical execution, the role of the Social Media Evangelist is that of that of a strategic planner, manager, trainer and facilitator. Essentially, the Evangelist is Chief Brand Officer/CMO/Editor-in-Chief/HR Director all wrapped into one. Instead of being the single voice for the company, the Evangelist manages the overall voice of the company, as created by employees at all levels.
Tags: career advice, Digital Marketing, HR, job description, kent lewis, overview, recruiting, Social Media, social media evangelist, social media marketing manager job description
Posted in Jobs, Social Media | 6 Comments »
The Social Media Metrics That Truly Matter
What is a Facebook Like worth? How about a Twitter follower? Industry researchers and even lawyers are happy to give us numbers like $3.60 or $2.50 respectively. The true value of a fan or follower really depends on your objective, audience and offering. Unfortunately, too many marketers are focusing on the wrong metrics, and making poor strategic decisions as a result. This article will outline a few key metrics to consider incorporating into your key performance indicators (KPIs) if you’re interested in getting that bonus, or just keeping your job.
Tags: #smm12, anvil media, kent lewis, smo, social analytics, social measurement, Social Media, social media marketing, social metrix, ssm
Posted in Social Media, Web Analytics | 6 Comments »
Get More From Your Marketing Agency in 6 Easy Steps
Much is known what a client should expect from an agency, because the client “holds the cards” in the relationship. Unfortunately, few companies know what an agency expects, and how that knowledge can benefit the client. At the end of the day, companies that treat their marketing vendors like strategic partners are more successful than those who do not.
Tags: agency, anvil media, client relationship, digital, formic media, kent lewis, marketing, marketing best practices, marketing partnerships, marketing vendors
Posted in Opinions | No Comments »
5 Reasons for Brands not to Outsource Social Media Marketing
In the wake of Chrysler’s f-bomb gaff on Twitter, new light is shed on a growing challenges created by outsourced social media management
Tags: agency, anvil media, Chrysler, formic media, kent lewis, nms, social marketing, Social Media, social media management, social media marketing agency, twitter
Posted in Social Media | 4 Comments »
