For the past 10 years, I’ve made it a holiday tradition to put together a list of predictions for the year ahead. For the past five of those years, I’ve relied heavily on the expertise of the Anvil team to provide insights into upcoming trends. This year is no exception, as we took the time to review and rate Anvil’s 2015 marketing predictions as well as share a few of our 2016 marketing trends.
I’m excited to be live-blogging the Startup Marketing Conference in San Francisco. Unfortunately, due to traffic, I arrived late and missed Brian Solis, principal analyst and Altimeter Group kick off the morning. His session, WTF: What is the Future of Business for Startup or Enterprise, outlined why disruptors, not creators, will define the next 10 years. If you follow the Twitter stream at #startupmarketingconf, you’ll see he also addressed how human behavior is also being disrupted and what you can do to capitalize on this time of instability. I’m bummed I missed it.
I did arrive in time to catch the second session, featuring Brant Cooper, Co-founder of Moves the Needle. His presentation, The Lean Brand: How to Build Sustainable Growth by Creating Passionate Customers outlined ways startups can leverage LEAN management (typically associated with manufacturing). He discussed the Value Stream, which aligns with a traditional sales funnel. The seven steps of the value stream include:
1. Being aware of your brand (acquisition)
2. Intrigued (top of the funnel)
4. Convinced (the conversion)
5. Hopeful (minimum viable product: MVP)
7. Passionate (the evangelists)
Cooper then discussed hypothesis-driven development, which means that you have to have something to test, beyond a product. The idea is that... Read more