Tagged 'kent lewis'

2014 Marketing Predictions

Posted by Kent Lewis on December 12th, 2013 at 3:56 pm

As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions. It is a practice we’ve done for nine years now and one we’ve definitely come adept at.

Square One: In-house Agency vs. Outsourcing Digital Marketing

Posted by Kent Lewis on October 4th, 2013 at 7:58 am

In the last few years companies have an increasing desire to take search engine optimization (SEO), pay-per-click (PPC) and social media marketing in-house. The trend, while logical, has dangerous implications for corporations and agencies alike.

The Official @SEMpdx #SearchFest 2013 #SEM Conference Recap

Posted by Kent Lewis on February 22nd, 2013 at 5:07 pm

I walked into the Governor Hotel lobby and it hit me immediately: SEMpdx SearchFest 2013 is the real deal. Having been a co-founder of the annual search engine marketing (SEM) conference in 2005, as well as co-founder of the SEM trade association, SEMpdx, I felt a good deal of nostalgia and pleasure in seeing 450 nametags sitting on the table. I also wasn’t surprised to see coverage in the Oregonian newspaper about the event, nor compliments from industry pundits like Rand Fishkin of SEOmoz and Marty Weintraub of aimClear about SearchFest being THE best regional SEM conference worldwide.
This year’s event was groundbreaking in a variety of ways: the highest number of attendees and revenue and attendees from the farthest corners of the planet. That being said, the quality of the presenters and material was the real gem. I’ve compiled a short list of tweet highlights that had the greatest impact to me personally.
Evangelism:
@joannalord Take on the role of evangelist in your company. It's well worth it. #searchfest Ian Lurie ‏@portentint
@ruthburr How to impress the next generation: be agile, be delightful, be unexpected. Put smiles on faces. @melcarson #searchfest
Content Marketing:
@iPullRank says infographics with left floating share buttons get 45% more shares.... Read more

First Look: Social Media (Marketing) Evangelist Job Description

Posted by Kent Lewis on March 10th, 2012 at 9:35 am

Unlike a Social Media Marketing Manager role steeped in tactical execution, the role of the Social Media Evangelist is that of that of a strategic planner, manager, trainer and facilitator. Essentially, the Evangelist is Chief Brand Officer/CMO/Editor-in-Chief/HR Director all wrapped into one. Instead of being the single voice for the company, the Evangelist manages the overall voice of the company, as created by employees at all levels.

The Social Media Metrics That Truly Matter

Posted by Kent Lewis on February 22nd, 2012 at 12:31 pm

What is a Facebook Like worth? How about a Twitter follower? Industry researchers and even lawyers are happy to give us numbers like $3.60 or $2.50 respectively. The true value of a fan or follower really depends on your objective, audience and offering. Unfortunately, too many marketers are focusing on the wrong metrics, and making poor strategic decisions as a result. This article will outline a few key metrics to consider incorporating into your key performance indicators (KPIs) if you’re interested in getting that bonus, or just keeping your job.