Are bloggers, tweeters and friends journalists, commentators or just regular folks reacting to media?
Social media seems to have broken traditional media and news organization's exclusive lock on the news. In fact, an interesting interplay is developing between informal and formal news gatherers who seem to feed off each other, vie to set the news agenda, compete for scoops and regularly borrow, refer to or use the same data, images, videos or graphics.
The Pew Research Center's Project for Excellence in Journalism looked at 29 weeks worth of news stories across all channels and concluded "the stories and issues that gain traction in social media differ substantially from those in the mainstream press … and they also greatly differ from each other."
Here's a top line summary of what they found:
Story Overlap is Modest. Blogs, Twitter and YouTube only shared the same top story once – during the week of rioting following the Iranian elections. Most of the top stories in social media "differ dramatically from what is receiving attention in the traditional press. Only a quarter of the leading stories in any given week were the same as in the mainstream media. Evidently the choices made in daily editorial sessions is more... Read more