Tagged 'jetblue'

Living In a Digital World and I Am a Digital Girl

Posted by Ragini Bhalla on August 19th, 2013 at 6:21 am

Everywhere I look these days, I see people sitting in trains, standing in retail store lines and crossing the street with their heads down, eyes fixed hard on screens of all sizes and operating platforms. And I’m no exception this rule. In the words of 80s pop culture icon Madonna, I am living in a digital world and I am a digital girl.
As consumers, we are perpetually distracted, hyper connected, multi-tasking, impatient and more demanding. And when it comes to brands – be they in our staple of favorites or newcomers – the idea of selling isn’t as simple or fast as it used to be. It can sometimes take days, weeks or even months to get one consumer to stop what they’re doing and pay attention (for longer than 2 seconds) and feel as if what the brand is saying, doing and selling are useful, affordable, authentic and tuned in personally to what we, as consumers, want, where we go, and what we do everyday. This was one of the underlying themes I saw at the annual eTail East Conference in Philadelphia last week. Because digital isn’t just “what I do” for a living and is embedded into my... Read more

Personalizing With Purpose

Posted by Paul Dunay on December 17th, 2012 at 10:51 am

Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access.

Jet Blue Passes The Kobayashi Maru

Posted by Rob Rose on August 16th, 2010 at 1:13 am

In the Star Trek universe – there’s a training exercise designed to test how a Starfleet Cadet will react to a no-win scenario.   The test involves a simulation where a civilian vessel called the Kobayashi Maru has been crippled.   Life support is low – and all aboard will surely die if the Captain doesn't rescue them quickly.  The problem is that the ship has the unfortunate circumstance of being crippled on the wrong side of the Klingon neutral zone.   That's bad news.  In short, it’s not a test that anyone can win.
Except James T. Kirk of course.   In Star Trek II: Wrath of Khan – and subsequently revisited in the J.J. Abrams movie Star Trek – Kirk is the only cadet to ever beat the Koboyashi Maru test.  How?   He cheated.
Now, I won’t belabor how he actually cheats (you can read that here). But the interesting thing is Kirk's philosophy for WHY he cheated.  His response: “I don’t believe in the no-win scenario”.
I Was Really Beginning To Wonder….
So, earlier this year we all watched as Nestle suffered a major meltdown (forgive the pun) with its social web strategy when they didn’t react well to the Greenpeace campaign.  I earnestly asked in that blog post: How... Read more

Two Things I learned at the Inc. 5000 Conference

Posted by Adam Kleinberg on September 29th, 2009 at 12:00 am

I'm leaving the Inc. 500 | 5000 Conference in Washington D.C. feeling inspired. The Inc. 5000 is their list of the fastest growing companies in the United States over the past 4 years. This year, Traction was ranked #1399.

I go to a lot of industry events for advertising and digital media, so it was a refreshingly optimistic opportunity to be in the presence of an "industry" of entrepreneurs. To be honest, before I went, I wasn't too enthused. But I left feeling really humbled to be among this proud group of people who are making the American Dream happen for themselves every day.
Sound sappy? Maybe, but it's how I feel this morning.
Last night, they gave the Entrepreneur of the Year award to a woman who, despite being severely handicapped in a car accident when she was 23 years old, invented an "invisible bib" for people in wheelchairs to protect their clothes—and turned her idea into one of the 5000 fastest growing companies in America. I've never felt so genuinely humble.
The conference brought in one of the best lists of speakers I've ever seen. Jim Collins, who wrote Good to Great, tore the house... Read more

Jet Blue, Marriott, Southwest engaging customers with Twitter

Posted by Mario Sgambelluri on February 3rd, 2009 at 12:00 am

Still not sold on this whole Twitter thing? Well, it's probably not a good fit for all brands and all strategies, but a report at USA Today shows Twitter is working for brands in the travel and hospitality spaces. The article cites examples from Jet Blue, Marriott, SouthWest Airlines and luxury/boutique group Tablet Hotels. 
Twitter is used by these brands to "pitch services, update travel conditions and respond directly to the individual needs of customers." And Twitter is uniquely suited to the travel space where every second can count. "Responding to situations after they've happened is a great idea; responding to situations while they're happening is even better," said a JetBlue exec.