Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access.
I'm leaving the Inc. 500 | 5000 Conference in Washington D.C. feeling inspired. The Inc. 5000 is their list of the fastest growing companies in the United States over the past 4 years. This year, Traction was ranked #1399.
I go to a lot of industry events for advertising and digital media, so it was a refreshingly optimistic opportunity to be in the presence of an "industry" of entrepreneurs. To be honest, before I went, I wasn't too enthused. But I left feeling really humbled to be among this proud group of people who are making the American Dream happen for themselves every day.
Sound sappy? Maybe, but it's how I feel this morning.
Last night, they gave the Entrepreneur of the Year award to a woman who, despite being severely handicapped in a car accident when she was 23 years old, invented an "invisible bib" for people in wheelchairs to protect their clothes—and turned her idea into one of the 5000 fastest growing companies in America. I've never felt so genuinely humble.
The conference brought in one of the best lists of speakers I've ever seen. Jim Collins, who wrote Good to Great, tore the house... Read more
Still not sold on this whole Twitter thing? Well, it's probably not a good fit for all brands and all strategies, but a report at USA Today shows Twitter is working for brands in the travel and hospitality spaces. The article cites examples from Jet Blue, Marriott, SouthWest Airlines and luxury/boutique group Tablet Hotels.
Twitter is used by these brands to "pitch services, update travel conditions and respond directly to the individual needs of customers." And Twitter is uniquely suited to the travel space where every second can count. "Responding to situations after they've happened is a great idea; responding to situations while they're happening is even better," said a JetBlue exec.