Tagged 'jason brewer'

Digital Strategy Step 4: Optimization

Posted by Jason Brewer on April 1st, 2013 at 12:41 pm

Step 4 of digital strategy is optimization, the ongoing process of improving your relevance, targeting and campaign quality to get the most out of every dollar spent.

Digital Strategy Step 2: Content and Execution

Posted by Jason Brewer on February 4th, 2013 at 2:16 pm

Once you've developed a plan for your digital efforts it's all about creating relevant content focused on your audience. Experimenting with different campaigns and tools will help you get the most out of your digital budget, but stay focused on achieving your goals.

Digital Strategy Step 1: Create A Plan

Posted by Jason Brewer on January 28th, 2013 at 6:54 pm

Some of the largest global brands struggle with their digital strategy, so it’s okay if you don’t have one in place. Digital strategy is different for every company, because it is based on varying goals and conversions which can be reached using a wide range of tactics. If you haven’t created a digital strategy for your business, you are probably not achieving the results you want out of your online marketing and advertising. Without a digital strategy you are blindly wasting energy and money on campaigns hoping to catch a break. Stop doing this. It doesn’t feel good, I know. Instead, let’s step back and think about why you are choosing the campaigns, placements and platforms you are. Let’s base it on something tangible and set goals to improve your business. You’ll feel invigorated. You may want to start by Asking The Right Questions About Your Digital Strategy. This should give you a better sense of what digital strategy is and what it means to your organization.
Digital strategy is an ongoing process that has four major phases: planning, execution, analysis and optimization. The first step is coming up with a plan for your digital efforts. Keep in mind, however, that... Read more