Tagged 'ipod'

The iPad Principle: Why Products Are The New Services

Posted by Rick Mathieson on June 8th, 2010 at 8:49 pm

You might not recognize it by taste alone, but Coors Light isn’t just a beer anymore.
It’s a portfolio of Facebook apps that enable you to access maps that direct your “brew crew” to nearby bars – or MySpace pages where you can locate happy hours in your geographic area and upload pictures of your posse for the chance to win prizes.
For that matter, Chantix isn’t just a smoking-cessation drug anymore, either. It’s a service that connects you a with a personalized website and easy-to-use tools to track your progress, as well as to access to support groups and on-call coaches who can help you squelch your addiction.
Your daughter’s Webkinz isn’t just a stuffed animal. It’s an online virtual world where she can take care of her virtual pet, earn KinzCash and play games. It’s been so successful that even Barbie now has her own virtual world, called BarbieGirls.com, where girls can customize their dolls’ looks, shop at an online mall, and hang out together at a place called "The B Cafe."
Even your Special K cereal is far more than a lowly bowl of cornflakes these days. It’s an online weight management service and social network called “The Special K Challenge,”... Read more

War of the eBook – Chapter II

Posted by Jordan Greene on June 8th, 2010 at 10:01 am

Selling eBooks is war. When Apple introduced the iPad, the immediate debate began as to whether it would just destroy the Kindle outright. Barnes & Noble also would not "go gentle into that good night," and now a three-sided war is being fought, with different strategies and business models. Regardless, all parties have the goal of being able to generate the greatest amount of transactions on devices that people carry with them. And now the battle is being amped up.
While Apple's iBooks comes pre-loaded on every iPad, seemingly quietly, both Kindle and B&N rolled out their own eReader apps for the iPad, iPhone and iPod touch. One review on iTunes of the Kindle app called it the "best kept app secret," which points out the significant missed opportunity to date. Kindle, from its inception, separated the service from the hardware business, and B&N followed suit. They each are taking the tactic of relinquishing a certain degree of control to the consumer, in order to gain business on whatever device that specific consumer uses. On the other side, don't expect to see Apple iBooks on your Kindle, ever. That is not how Apple works in general, and their approach benefits the consumer's... Read more

Is iPad Built for Two?

Posted by Michael Leis on January 29th, 2010 at 12:00 am

Today, the radio industry publication Music Week published Dan Thornton's thoughts on the iPad's impact on commercial radio. As Absolute Radio Digital Marketing Manager, he brought up a lot of good thought-starters on the potential. What I found most interesting was him setting the interaction environment of use.
iPad replaces all those heavy textbooks
While those like me don't see a fit for the iPad in an already computer-saturated home environment, the iPad literally takes twenty pounds off the backs of high school and college kids if their textbooks are all available through the app store. And why wouldn't publishers put their books in the App store? The audience is already there and ready to one-click all the bookstore hassle away.
iPad is for small group sharing
As I've been talking about for the past year or so, I believe the next wave in social computing is small groups. I see today's kids in the US behaving a lot like young adults in Korea, finding a lot of enjoyment and social currency in using a single computer together. This concept also extends to networked publics, and being able to create a small social conversation about a topic or item not among all 120 of... Read more

Kindle stomping iPod in early sales

Posted by Mario Sgambelluri on February 3rd, 2009 at 12:00 am

Amazon.com sold 500,000 of its Kindle readers during 2008, the second year it was available. This according to a Citi analyst's report (via Tech Crunch). During its second year, Apple only sold 378,000 iPods. What's more, Citi estimates Amazon could have pushed 750,000 units if they didn't sell out. If you thought the iPod revolutionized media consumption, look out…
Speaking of Kindle and how it stands to deliver a major impact on media. Check out this post from Silicon Alley Insider last week. They estimate that, given the New York Times' delivery costs, it would be cheaper for them to cut the paper, buy all subscribers a Kindle and wire them their news. 
It would probably be easier on our planet's forests, which are in serious trouble these days.