Tagged 'ipad'

2014: The Year of Unifying & Defragmenting Mobile

Posted by Geoff Gieron on January 9th, 2014 at 1:01 pm

It seems that every year around this time, the same message is heard: “This year was the year of mobile!” We heard it in 2007, when Steve Jobs introduced the iPhone. We heard it in 2008, when Google launched the Android Market (now Google Play). We heard it in 2010, when the iPad arrived. These were all important years for mobile, and every year since we’ve seen new and impressive innovations introduced, not just in the gadgets but in the technology that supports them. All this growth and change is indicative of a healthy, evolving ecosystem, and it’s only going to get better. So, what do we have to look forward to? Looking back at 2013 and its many happenings, I have two predictions that I see surfacing in the coming year.
First, I expect to see a major transition toward the unification of mobile Web and mobile apps. Just this week, AdTruth’s parent company, 41st Parameter, issued data on the growth of mobile commerce for the Thanksgiving to Cyber Monday stretch. Between 2012 and 2013 there was a 35 percent spike in orders placed on mobile devices. This substantial growth in mobile activity and commerce transactions means more targeting obstacles... Read more

A Summer Check-In On Mobile Adoption

Posted by Jeff Hasen on July 9th, 2013 at 7:36 am

There are two givens on the annual summer getaway to the family cabin in Wisconsin: the boat won’t start and I’ll get a reality check on whatever progress I believe that we’ve made with mobile adoption.
Sure enough, the boat worked for one day, then crapped out for the rest of the trip despite actions to prevent such an occurrence.  But there was no woe be us -- we rented for much of the week and made the best of it.
As to wireless usage, one might say that no use would’ve been appropriate given that we were on a vacation. But while others were at “Digital Detox” camp http://www.cnn.com/2013/05/01/tech/mobile/digital-detox-camp, those around me were as connected as frustration and my putter.
Specifically:

My 83-year-old mother in law was streaming classical music via the iHeartRadio app on her iPhone.

There was an extended discussion among five about smartphone ringtone selections with Marimba receiving way more support than the choice to have the device ring with a dog’s bark.

Photo sharing was as common as the swatting of a mosquito with shots of sunsets, eagles, and family members being sent to Facebook, Twitter and via email to those away from the action.

Navigation came through apps rather than maps.

Access... Read more

Current and Relevant: How to Find the Coolest New Tools on the Block

Posted by Yuna Park on May 16th, 2013 at 3:59 pm

This post is the second in a three-part series with practical tips for marketers to pursue social and digital innovation. Read the first post on maximizing your personal social media usage here.
Want to be the go-to guy or gal on your team with the flashiest new apps? The one dressing Instagram photos with never-before-seen filters and stamps, using emoticons our Japanese counterparts only released yesterday?
It can be time-consuming to stay current in social and digital media, so here are some effective ways to quickly surface and assess the hottest toys.
1. Assign yourself playtime. My playtime is Sunday evening after “Mad Men.” I pull out my iPad and iPhone and I furiously start downloading new apps. I jump over to the Featured and Top Charts sections of iTunes to see if there are any new additions. I download them, bring them to the forefront, launch them, create a new account, follow the top accounts (if applicable), invite a few friends and make time to revisit them later in the week. If it’s a photo app, I try out some photos and push them out to Facebook to see how they look. If it’s a news app, I load it up... Read more

Top 10 Branded Promotional Games 2012 (Video)

Posted by Rick Mathieson on December 20th, 2012 at 3:25 pm

Brands got serious about fun and games this year - on a number of different platforms.
Among the trends we liked this year - promotional games that bridged the digital and the physical, without requiring consumer devices to play. Not that we wouldn't be amped to try Google's Ingress augmented reality game if we get the chance. And Ingress aside, Google made our list this year, along with several major brands.
One interesting note: Many of our top pics this year mixed so many elements - social, mobile, location and so on - so well, that they made some of our other lists, too.
So without further delate, our list of favorite branded games for 2012. We'd love to know which made your list, too.
10. Google Wants to Rock, Tilt & Roll Your World in New Branded Game
Google wants you to go ga-ga over its new game.
9. Kit Kat Launches GPS-Based ‘Golden Ticket’-style Promo in UK
Kit Kat wants to do a heck of a lot more than just give you a break.
8. Mercedes ‘You Drive’ – A TV Campaign You Drive, Via Twitter
Call it a crowdsourced cliffhanger.
7. Magazine Cover Becomes Interactive Video Game
This is one way to make print relevant in... Read more

What is a connected device, anyway?

Posted by Atul Patel on December 18th, 2012 at 3:00 am

It seems a day doesn't go by that we don’t come across “connected device,” but what does “connected device” really mean?