Posted by
Yuna Park on May 16th, 2013 at 3:59 pm
This post is the second in a three-part series with practical tips for marketers to pursue social and digital innovation. Read the first post on maximizing your personal social media usage here.
Want to be the go-to guy or gal on your team with the flashiest new apps? The one dressing Instagram photos with never-before-seen filters and stamps, using emoticons our Japanese counterparts only released yesterday?
It can be time-consuming to stay current in social and digital media, so here are some effective ways to quickly surface and assess the hottest toys.
1. Assign yourself playtime. My playtime is Sunday evening after “Mad Men.” I pull out my iPad and iPhone and I furiously start downloading new apps. I jump over to the Featured and Top Charts sections of iTunes to see if there are any new additions. I download them, bring them to the forefront, launch them, create a new account, follow the top accounts (if applicable), invite a few friends and make time to revisit them later in the week. If it’s a photo app, I try out some photos and push them out to Facebook to see how they look. If it’s a news app, I load it up... Read more
Tags: 22squared, apps, digital media, ipad, iPhone, iTunes, mad men, mashable, readwrite, Social Media, techcrunch, the next web, Uber
Posted in Emerging Platforms, Entertainment, Opinions, Social Media | No Comments »
Brands got serious about fun and games this year - on a number of different platforms.
Among the trends we liked this year - promotional games that bridged the digital and the physical, without requiring consumer devices to play. Not that we wouldn't be amped to try Google's Ingress augmented reality game if we get the chance. And Ingress aside, Google made our list this year, along with several major brands.
One interesting note: Many of our top pics this year mixed so many elements - social, mobile, location and so on - so well, that they made some of our other lists, too.
So without further delate, our list of favorite branded games for 2012. We'd love to know which made your list, too.
10. Google Wants to Rock, Tilt & Roll Your World in New Branded Game
Google wants you to go ga-ga over its new game.
9. Kit Kat Launches GPS-Based ‘Golden Ticket’-style Promo in UK
Kit Kat wants to do a heck of a lot more than just give you a break.
8. Mercedes ‘You Drive’ – A TV Campaign You Drive, Via Twitter
Call it a crowdsourced cliffhanger.
7. Magazine Cover Becomes Interactive Video Game
This is one way to make print relevant in... Read more
Tags: advertising, branded, branding, coca-cola, coke, dooh, Facebook, ford, games, gaming, google, gps, ipad, Kinect, kit-kat, location, marketing, mercedes, mobile, mustang, ooh, solomo, twitter, zero
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Websites, Wireless | No Comments »
Posted by
Atul Patel on December 18th, 2012 at 3:00 am
It seems a day doesn't go by that we don’t come across “connected device,” but what does “connected device” really mean?
Tags: connected device, connected TV, ipad, smartphone, smartphones, tablets
Posted in Video | No Comments »
(Hint: Focus on the Fundamentals)
I can’t believe the holidays are almost here. As the year quickly draws to a close, Jumpstart is busy putting the final coat of polish on our clients’ 2013 digital marketing strategies.
Around this time each year, as we shore up campaigns for the next twelve months, I ask departments within our organization to develop best practice snapshots for the road ahead. Whether it’s fine tuning successful tactics from the past or exploring what’s exciting on the horizon, our yearly informal think tank nets some interesting results.
I thought I’d share the following highlights from input our product team offered when asked the ways Jumpstart could optimize our clients’ mobile marketing efforts next year. I couldn’t help but think all marketers could benefit from the advice.
1. Remember the fundamentals first.
Sure, mobile is a marketing game changer, but the best campaigns still rely on good old fashioned business principals. In this case, it’s bad business to put the technology cart before the marketing horse.
Identifying what your customers want and need and then leveraging these insights to communicate the benefits of relevant solutions you offer before you decide which mobile strategies to use is always the best first... Read more
Tags: Digital Marketing, ipad, iPhone, marketing, mobile, mobile marketing, Strategy
Posted in Creative Best Practices, Opinions, Wireless | 1 Comment »
In 2012, 3D projection mapping wasn't just for building facades anymore.
On the heels of our big Top 10 Augmented Reality Initiatives for 2012, here's our list of the 10 best projection mapping projects from the year so far.
The big trend in 3D projection this year? Moving away from projections on just buildings to, well, projections on anything and everything - indoors and out.
But what's you're view? Agree or disagree with us? What initiatives make your list?
One thing's for sure: We can't wait to see where this emerging tech takes us next.
10. Barco at Caesars Palace
What happens in Vegas sometimes goes viral.
9. 'Carmapping' Citroen DS5: 3D Projection Mapping on a Car
Putting 3D projection mapping in motion.
8. Samsung Gives Some Face Time to 3D Projection Mapping
3D projection mapping for the Galaxy Y Duos does double time with this dude's face.
6. 2012 Bud Lite Hotel
Okay, we'll drink to this.
5. 3D Projection Game on Building Uses iPad As Controller
Eristoff innovates. Why didn't Absolut - or even Red Bull - think of this first?
4. 3D Projection Comes to Haute Couture
One physical dress. Lots of different looks.
3. Lil Wayne Uses Projection Mapping to Promo New Fashion Line
Mannequin madness.
2. Skyway International Light Festival
How do you say... Read more
Tags: 3d, advertising, barco, branding, bud, caesars, dooh, Eristoff, hotel, invisible, ipad, lil, lite, mapping, marketing, mercedes, mobile, ooh, outdoor, projection, samsung, skyway, wayne
Posted in Creative Best Practices, Emerging Platforms, Video, Word of Mouth | 4 Comments »
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