Tagged 'Internet marketing'

The 12 (Internet Marketing) Days Of Christmas!

Posted by Amy Kauffman on December 26th, 2012 at 6:00 am

The best way to spread holiday cheer is to share marketing tips for all to hear! Merry Christmas and Happy Holidays from your crew at HMG Creative. To celebrate the joyous season and year's end, we now present the 12 Days of Christmas in its entirety, a campaign that is sure to make you laugh, smile and think about marketing in a whole new light going into 2013. Did you miss the the fun festivities, the first time around? No problem! But be sure to Like us on Facebook and Follow us on Twitter, so you aren't left out in the cold again. (You don’t want to be on that naughty list, do you?)

Enjoy our gift of discounts, actionable marketing ideas, Twitter tips, viral videos and more exciting content to take your business into the new year in style!

Now -- Without further delay -- may we present: The 12 Days of Christmas!

On the First Day of Christmas, HMG Gave to Me:
Business Cards Half Off…That’s Almost FREE!

On the Second Day of Christmas, HMG Gave to Me:
Two Tutorials

On the Third Day of Christmas, HMG Gave to Me:
Three Experts Blogging

On the Fourth Day of Christmas, HMG Gave to Me:
Four Calling... Read more

On the Fourth Day of Christmas, HMG Gave to Me: Four Calling Clients

Posted by Amy Kauffman on December 19th, 2012 at 6:00 am

The Client List: 4 Types of Clients, Pain Points and How to Deal
At HMG, we love our wonderful family of clients and customers. But, like any large family, there are a few that can, well, drive you a little crazy. Throughout my time working at PR, advertising and creative agencies I have noticed a distinctive trend in some of the “problem child” clients that take extra time, energy and effort to work with. While there are dozens of categories and sub-categories (I can’t wait to read the comments!), I have done my best to narrow down the 4 most common, and troublesome, types of clients that make Account Managers across the country face-palm almost every day.
1. The Defensive Line
Think 260+ lbs., Texas born and bred defensive players. Their goal? To keep the offense from proceeding down the field, of course. And this is exactly how most of us feel when faced with a Defensive Line client. These clients or individuals tend to halt any forward progress you and your agency tries to make on their behalf. But they hired you, right? Last you checked you were the expert on hand to provide guidance on communications and lead... Read more

Avoid These Top Five Digital Marketing Mistakes

Posted by John Leavy on November 14th, 2011 at 11:05 am

Marketing is time consuming and expensive. Every business needs to spend their marketing dollars wisely, so make sure to avoid these marketing mistakes when launching your next digital campaign:
Having No Plan Does Get You Somewhere
But, does it get you to where you want to be? Marketing plans do not have to be complex. Here’s a simple marketing plan: Define your goals, Outline the benefits to the consumer, Determine your audience, Choose your marketing weapons wisely, Know your company’s niche, Define your company’s personality and Allocate a realistic budget.
Know Your Ideal Prospect
The web is a vast expanse. Your ideal prospects could be anywhere. You need to know what characteristics identify them best and where they gather on the web before you can develop strategies to have visibility in those venues. First come up with a half dozen specific characteristics of your prospect. Then scout out where they gather on the web: look at blogs, forums, social channels, etc. Next, develop and execute your visibility strategies to be noticed.
Metrics and Analytics: Are We There Yet?
Meaningful metrics need to be developed before the marketing effort gets underway; metrics such as the monthly-ad-spend, cost-per-lead, or cost-per-new-customer-acquisition. Metrics will be our marketing... Read more

The Link Between Lead Nurturing and Buyer Experience Marketing

Posted by Tony Zambito on April 28th, 2011 at 10:45 am

The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years. One approach whose value is on the rise is that of Lead Nurturing. It’s no wonder why – we have seen major alterations of buyer behavior and buying patterns with technology enabling more buyer control over the majority of the buying cycle process. This makes nurturing a key element of preventing buyers from disengaging from the buying cycle.

The approach taken towards lead nurturing could make a huge difference. With the concept of lead nurturing still in many respects a new one, companies are struggling on exactly what to do and perhaps how to implement lead nurturing. A most common approach, of what can be referred to as “picking and choosing” activities, may actually be hindering the further evolution of lead nurturing. Here are just a few reasons why: