Tagged 'interactive'

8 Trend Predictions for SxSWi 2014 [Infographic]

Posted by Kevin Planovsky on September 24th, 2013 at 5:52 am

For the past two years, all three of us Vert founders have ventured into the interactive carnivàle that is Austin, Texas in early March… I came, I saw, I drank, I tweeted, I Uber'd (is that a verb yet?), and I left wondering if I would come back for the hat trick in 2014. The early consensus was NO! – we’re going badgeless! But after a stellar year of client work, I had no other choice but to amass an epic panel lineup to try to get on the bill (and score a free badge). More on that in a few weeks...
You see, this is the first year I have participated in the PanelPicker, both as a contributor and a voter. Needless to say, there is a lot of stuff people throw into the big 10-gallon SxSW programming hat. As I was perusing the other submissions a few weeks ago, I noticed some interesting keyword trends... A few searches later, and with some creative help from our pals over at The Visualab,  we came up with the below infographic showcasing the number of times each of these keywords showed up in the interactive session submissions.
In short – it is pretty clear... Read more

Touchscreen Print Ad Offers Instant Car Insurance Quotes (Video)

Posted by Rick Mathieson on February 24th, 2013 at 1:23 pm

What are the Geico lizard or old Mayhem going to make of this?
More importantly, what might they do with it?
An insurance company called RSA in the Middle East has created an interactive print ad that enables readers to ask for a quote, no mobile phone or other consumer device required, though the quote comes back via the reader's mobile phone (which obviously provides the brand with contact information it could use for follow up communications).
As PSFK points out, the ad, developed by OgilvyOne, is targeted to prospective customers in Dubai, and supports the brand's "Easy as Ever" promise.
Sure it's early days in this kind of thing - a first step toward some of the interactive print concepts we saw in 'Minority Report' a decade ago - and it will need to be enhanced before it gets truly compelling.
But here, the medium is quite literally the message - an innovative "wow" moment that directly delivers on the brand's positioning.
Read more here.

Lexus Hides Swimsuit Models Within Interactive 'Sports Illustrated' Print Ads (Video)

Posted by Rick Mathieson on February 12th, 2013 at 5:29 pm

Lexus is pushing the limits again - just in time for this year's big SI Swimsuit Issue.
There was that 3D projection mapping experience on an LA Hotel a while back. And in October, the brand brought a print ad to life with the help of a handy iPad.
This time out, Lexus is going a bit simpler, keying into QR codes - the scanning of which reveals models kinda-sorta hidden in SI print ads for the new IS.
Still, the pursuit of perfection could have added a little more punch to the reveals than just having the models strut toward us. Integrating with the car in some fashion - or really just doing anything a little more interesting - would have been a better pay off for going to all the trouble.
Okay, it's still pretty cool. And it's apparently just the opening act. According to ADWEEK, the Lexus IS is also included in Sport Illustrated's first-ever 3D projection mapping experience on the facade at Caesar's Las Vegas.
Get the full scoop here.

#SXSW Interactive 2012 Recap: A Noob’s View

Posted by Kent Lewis on March 18th, 2012 at 11:33 pm

As a first-time South by Southwest Interactive (SXSWi) attendee, I thought it would be helpful to provide a newbie’s perspective on the mad-cap annual conference in Austin. I attended 3 of the 5 days, which gave me a fairly good perspective. Has SXSW jumped the shark? Read on...

Print Is Still a Strong and Viable Ad Medium

Posted by Rob Reif on June 1st, 2011 at 8:09 am

When we hear the words “interactive advertising” we naturally think of the web, whether it’s deployed on mobile phones, tablets or PCs.
That’s why many people in the advertising and marketing industries have to be reminded that print, as in hard-copy newspapers and magazines, was the first interactive medium, and that’s why it’s still a powerful and effective part of any media mix.
Print is also the most sensory medium. Only print can activate each of the five senses and usually more than one of them at a time: Think scented perfume ads, varied paper textures, and embedded sound devices.
Some ads have a real and practical use in and of themselves. For example, back in 1988, several years before the words “internet” and “web” entered the global lexicon,  Spin magazine caused an uproar when, as part of a public-service effort to combat AIDS, each copy of the November issue contained a free condom (donated by Trojan).
Talk about useful, sensory, interactive, and memorable advertising. We don’t need to count the ways.
And as recently as September 2010, a print campaign in Entertainment Weekly touted the remade series Hawaii Five-0 by playing the show’s iconic theme song when the two-page spread was opened.
It’s tempting to... Read more