For the past two years, all three of us Vert founders have ventured into the interactive carnivàle that is Austin, Texas in early March… I came, I saw, I drank, I tweeted, I Uber'd (is that a verb yet?), and I left wondering if I would come back for the hat trick in 2014. The early consensus was NO! – we’re going badgeless! But after a stellar year of client work, I had no other choice but to amass an epic panel lineup to try to get on the bill (and score a free badge). More on that in a few weeks...
You see, this is the first year I have participated in the PanelPicker, both as a contributor and a voter. Needless to say, there is a lot of stuff people throw into the big 10-gallon SxSW programming hat. As I was perusing the other submissions a few weeks ago, I noticed some interesting keyword trends... A few searches later, and with some creative help from our pals over at The Visualab, we came up with the below infographic showcasing the number of times each of these keywords showed up in the interactive session submissions.
In short – it is pretty clear... Read more
Lexus is pushing the limits again - just in time for this year's big SI Swimsuit Issue.
There was that 3D projection mapping experience on an LA Hotel a while back. And in October, the brand brought a print ad to life with the help of a handy iPad.
This time out, Lexus is going a bit simpler, keying into QR codes - the scanning of which reveals models kinda-sorta hidden in SI print ads for the new IS.
Still, the pursuit of perfection could have added a little more punch to the reveals than just having the models strut toward us. Integrating with the car in some fashion - or really just doing anything a little more interesting - would have been a better pay off for going to all the trouble.
Okay, it's still pretty cool. And it's apparently just the opening act. According to ADWEEK, the Lexus IS is also included in Sport Illustrated's first-ever 3D projection mapping experience on the facade at Caesar's Las Vegas.
Get the full scoop here.