Consumers are increasingly moving between multiple devices—and sometimes using two simultaneously. Chances are, as a marketer, you’ve been thinking about this more than the average person. I get it. As the CEO of an automotive marketing and advertising company, so have I.
Did you happen to catch the advergame for Honda's Fit earlier this year? I missed it, but a tip from a friend (via LinkedIn) at the agency that designed it (Red Interactive) introduced me. (Red of course worked with RPA, Honda's long-standing AOR on the effort, by the way.)
The game acts as a seamless extension of those killer commercials that established the Fit as a sort of a comic book superhero fighting fuel-sucking "mecha mosquitoes" and hell-bent muscle cars. The game play is pretty simple, but it's a visual treat, addictive and a fine example of extending storytelling across multiple media.
Red Interactive's Honda Fit game is up for an "Advertising & Branding" award at the 2009 Adobe MAX conference.