It's pointless to compare email marketing with social media marketing. Each has a unique value. We believe that email and social media should be used in tandem, not against each other, for effective digital media and marketing campaigns.
Many times in the world of social media, the concepts that go over biggest in client meeting rooms are the least appealing in terms of what actually helps the brand.
Typically, the best ideas fundamentally are the ones that lead people to say, “We need more wow.” Which is followed by suggestions of features that are incredibly showy, obvious, superfluous, contrived, or all of the above.
So where are the real wows? Here’s a few to get you started:
The interruptive mentality pervasive in brand advertising is still evident in every pre-roll, post-roll, banner, and email.
Instead of creating a 15-second masterpiece or new banner that animates the logo just right, reduce the friction in your existing online properties. In many cases, it means flipping your entire navigation flow on it’s head.
Needing to move X more units of product for this quarter as a way to determine your home page real estate design is the self-fulfilling prophecy of never having satisfied visitors in the first place. Make it easy for people to identify themselves in your content, and give them clear direction on how to achieve their goals. They will reward you.
This doesn’t mean dumbing-down. It means sticking to a singular thought or message,... Read more