Tagged 'insurance'

Touchscreen Print Ad Offers Instant Car Insurance Quotes (Video)

Posted by Rick Mathieson on February 24th, 2013 at 1:23 pm

What are the Geico lizard or old Mayhem going to make of this?
More importantly, what might they do with it?
An insurance company called RSA in the Middle East has created an interactive print ad that enables readers to ask for a quote, no mobile phone or other consumer device required, though the quote comes back via the reader's mobile phone (which obviously provides the brand with contact information it could use for follow up communications).
As PSFK points out, the ad, developed by OgilvyOne, is targeted to prospective customers in Dubai, and supports the brand's "Easy as Ever" promise.
Sure it's early days in this kind of thing - a first step toward some of the interactive print concepts we saw in 'Minority Report' a decade ago - and it will need to be enhanced before it gets truly compelling.
But here, the medium is quite literally the message - an innovative "wow" moment that directly delivers on the brand's positioning.
Read more here.

The Healthcare Path to Purchase

Posted by Brian Quinn on September 7th, 2011 at 9:45 am

With the recently passed universal health care bill, and growing concern over the long-term viability of Social Security and Medicare, all US citizens are not only required to have healthcare -- they are actively seeking personal healthcare options. Individuals now have the ability to choose which provider is best for their personal needs. Therefore, insurance providers will have to cast a wider (and more effective) net to sell their products to those not covered by a comprehensive corporate plan.