Tagged 'infographics'

Eulogy For a Blog: Most Blogs Die Before The Sixth Post

Posted by Allison Freeland on October 20th, 2014 at 12:22 pm

Everyone has access to publishing these days, but are all blogs created equal? Feldman Creative and ClearVoice unveil the truth about blog publishing in an infographic titled "Eulogy for a Blog".

The Most Effective Holiday Discount Offers

Posted by Katya Constantine on October 6th, 2014 at 5:49 pm

Holiday retail season is almost here! Bring on Chrismukkah, Cyber Monday and Festivus! Soon, many companies will start to offer an array of discounts to boost their holiday sales. Offering a discount is easy enough, but what type is most effective?

Use SMS to Win Love, Leads, and Revenue

Posted by Neil Spencer on February 14th, 2013 at 4:32 pm

Worldwide, an estimated 9.6 trillion text messages were sent in 2012. This number is staggering, and with Valentine's Day upon us, its important to look at how people are using text messaging to interact with each other. Sweethearts flock to this service to send a quick, "I'm thinking about you," (or racier) note to their loved one when phone calls aren't required. There's also a way for businesses to use SMS to win love, leads, and revenue. There are several similarities between building a personal and business relationship, and we'll take a look at how businesses can learn a thing or two from them.

Creativing :: Walmart’s smart shopping app, big reasons for using Facebook Connect, and the top infographics of 2011

Posted by Doug Schumacher on December 8th, 2011 at 2:39 pm

10 links that point to the future of digital marketing:
Walmart Launches Shopycat, A Social Gift Finder Built On Top Of Facebook | TechCrunch
This is really smart on several levels. For one, Walmart has taken a more open approach to their gift finder, integrating product recommendations from competing stores, thereby increasing the validity and accuracy of their app. At first glance, I found this to be very helpful simply in terms of quickly gauging what people’s interests are.
I also like how Walmart is setting themselves up for Facebook ecommerce down the road. Some interesting things from a giant not known for cutting edge marketing innovation.
50% Of Ecommerce Site Visitors Are Logged In To Facebook | TechCrunch
This is big. Many brands are still treating their website and social media properties as separate entities. Sure, they might cross-link, but the bigger opportunity is in integrating things like Facebook Connect. When you consider how much money some brands spend driving traffic to their website, and then consider what a great CRM tool Facebook is, it really makes sense to integrate the two as tightly as possible.
Global vs. local social media strategies / We Are Social
The question of whether or not to have multiple Facebook... Read more

Creativing :: Funny conversation between bots, Anatomy of a Facebook Fan, and measuring social media

Posted by Doug Schumacher on September 1st, 2011 at 8:53 am

Ten links that point towards the future of marketing:
Can The Next Instagram/Hipstamatic/Klout/Angry Birds Be Born Within An Agency? | Mobile Inc
I frequently note how many apps could have been developed by agencies or their brands, as content marketing vehicles. Why that isn’t happening more is a big question this blogger taps into.
An awesomely weird conversation between two AI Cleverbots – Shareables
If the world were run by bots (at least today’s version of bots).
7 Sure-fire Ways to Use Content to Connect With Your Audience | Content Marketing Institute
As content becomes the life-source of social media engagement, brands are going to be looking under every nook and cranny of the office to find good stories. Here are some places to look.
Interactive Marketing Spend to Hit $76.6B in 2016 | Digital – Advertising Age
You know what they say: Follow the money. Here’s where it’s going in the ad industry
INFOGRAPHIC: The Anatomy Of A Facebook Fan
A general overview of how Facebook “Likes” spread across Facebook.
GoodGuide’s Transparency Toolbar Tells You When You’re About To Buy Something Toxic | Fast Company
I’ve posted before on how well publishers are going to take to the content marketing game. This is a great example.
Google+ Brand Accounts: What Social Media... Read more