Social listening examines social media including: blogs, forums, Facebook, Twitter and Youtube, to find out what people are saying and where they are saying it. It’s one of the ways we glimpse actual consumer behavior (vs. reported behavior), and combines with other forms of qualitative research, and quantitative data, to reveal consumer insights.
It may come as no surprise that the average attention span of us humans has dropped somewhat over the past 12/13 years. What with micro-blogging and Vine's 6-second videos at the height of their popularity, it was probably always going to end up this way. Did you know, though, that the average attention span is now down to just 8 seconds?!
So, your brand has less time than the average television or radio advert to grab your prospects' attention. When you consider that most web users dedicate only 4.4 seconds to each 100 words they see on a webpage, this isn't such an easy task. However if you keep your content marketing simple, concise and eye-catching, it is less likely to flatline - as this latest infographic shows...
There are over 80 million smartphones in circulation throughout the world. Which means we are truly entering an age of "always on" and "on-the-go." This new mobile explosion is changing the way we receive and interact with content, whether we're paying bills, answering emails, ordering food, checking our favorite sites - news/design - or purchasing our favorite products on Etsy.
Your sitting at your desk, minding your own business, when you hear a deafening, "Ah-choo!" spring forth from somewhere deep in the bowels of the other side of the office. Based on the time of year it is, your mind instantly goes into worst case scenario mode: the flu is upon us. The flu is no laughing matter, with nearly 40 million Americans being hospitalized every year. The best thing you can do for yourself — and your wallet — is to take a preventative measure and get a flu shot. The average cost is $35 per person, and is typically covered by most health insurance plans.