Tagged 'infographic'

Video Marketing Works (Infographic)

Posted by Colin Osing on July 10th, 2014 at 8:34 am

As companies look to enhance their marketing initiatives, they must be sure that video is a component of their strategy. In 2012, online video accounted for 57% of consumers' internet traffic, and that number is expected to reach 69% by 2017. Furthermore, over one billion users watch six billion hours of video per month on YouTube, and US digital video spending is expected to double in only three years from $4.1 billion in 2013 to $8.04 billion in 2016. This infographic takes a look at key trends in online video behavior, and what business should be aware of when using video to enhance their marketing strategies.

You can review the full infographic and find out more information here.

Digital & The New Consumer (Infographic)

Posted by Rick Mathieson on July 16th, 2013 at 7:41 pm

This is an interesting new infographic from Havas Worldwide; which kind of digital shopper are you? What about your customers?

Powerful Social Insights on Tax Day

Posted by Tony Quin on April 15th, 2013 at 11:27 am

Social listening examines social media including: blogs, forums, Facebook, Twitter and Youtube, to find out what people are saying and where they are saying it. It’s one of the ways we glimpse actual consumer behavior (vs. reported behavior), and combines with other forms of qualitative research, and quantitative data, to reveal consumer insights.

Is your content headed for the Emergency Room? [Infographic]

Posted by Deborah Bates on April 10th, 2013 at 12:39 am

It may come as no surprise that the average attention span of us humans has dropped somewhat over the past 12/13 years. What with micro-blogging and Vine's 6-second videos at the height of their popularity, it was probably always going to end up this way. Did you know, though, that the average attention span is now down to just 8 seconds?!
So, your brand has less time than the average television or radio advert to grab your prospects' attention. When you consider that most web users dedicate only 4.4 seconds to each 100 words they see on a webpage, this isn't such an easy task. However if you keep your content marketing simple, concise and eye-catching, it is less likely to flatline - as this latest infographic shows...

How to Optimize Your Website for Mobile Viewing

Posted by Neil Spencer on January 21st, 2013 at 10:00 am

There are over 80 million smartphones in circulation throughout the world. Which means we are truly entering an age of "always on" and "on-the-go." This new mobile explosion is changing the way we receive and interact with content, whether we're paying bills, answering emails, ordering food, checking our favorite sites - news/design - or purchasing our favorite products on Etsy.