Everyone has access to publishing these days, but are all blogs created equal? Feldman Creative and ClearVoice unveil the truth about blog publishing in an infographic titled "Eulogy for a Blog".
As companies look to enhance their marketing initiatives, they must be sure that video is a component of their strategy. In 2012, online video accounted for 57% of consumers' internet traffic, and that number is expected to reach 69% by 2017. Furthermore, over one billion users watch six billion hours of video per month on YouTube, and US digital video spending is expected to double in only three years from $4.1 billion in 2013 to $8.04 billion in 2016. This infographic takes a look at key trends in online video behavior, and what business should be aware of when using video to enhance their marketing strategies.
You can review the full infographic and find out more information here.
It may come as no surprise that the average attention span of us humans has dropped somewhat over the past 12/13 years. What with micro-blogging and Vine's 6-second videos at the height of their popularity, it was probably always going to end up this way. Did you know, though, that the average attention span is now down to just 8 seconds?!
So, your brand has less time than the average television or radio advert to grab your prospects' attention. When you consider that most web users dedicate only 4.4 seconds to each 100 words they see on a webpage, this isn't such an easy task. However if you keep your content marketing simple, concise and eye-catching, it is less likely to flatline - as this latest infographic shows...