Tagged 'in-store'

Microsoft Shows Retailers How to Use Kinect for Window Displays (Video)

Posted by Rick Mathieson on October 15th, 2013 at 1:52 pm

Microsoft is pitching a whole different kind of windows.
In a series of new YouTube videos, the software giant is showing
retailers how its Kinect gaming technology could be used to create
highly interactive window displays.
I think this is compelling - not just for store windows, but for outdoor
advertising in general - potentially turning advertising displays into
pop-up storefronts or micro sites.
What's your view? Would you use this kind of technology at retail? If so, how? If not, why?
Other videos include Retail Clothing Scenario and Toy Store Scenario.
Read more about the initiative here.

Amazing Video of 3D Projection-Mapping Coolness (Video)

Posted by Rick Mathieson on September 25th, 2013 at 3:46 pm

Longtime readers know I dig 3D projection mapping - and have put it to use for clients.
And I have to say, this demonstration video adds some serious WOW. It's called "Box," and it comes from San Francisco-based design & engineering firm Bot & Dolly. And it's a fantastic demonstration on taking 3D projection mapping to a whole new level by integrating 3D computer graphics, robotics and an actor.
Just think of the application outdoors, in-stores, in-concert or anywhere you want to create a wow moment with consumers.
According to io9, this was all taken in one shot, and captured entirely in-camera (ie, no post-production touch-up).
Read more about the initiative here. And then ask yourself: How might your brand or clients put this kind of tech?

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Posted by Paul Dunay on May 14th, 2013 at 7:53 am

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon.

Q&A: Enter: Social + Mobile + Local + Commerce

Posted by Rick Mathieson on August 22nd, 2012 at 5:00 pm

Move over SoLoMo - SoLoMoCo is here.
In part five of our August Mobile Marketing Roundtable, we move beyond mere Social + Local + Mobile to Social + Local + Mobile + Commerce, the ability to not just connect with consumers via the mobile channel based on where they are, but also to enable transactions based on that context.
This time out, you'll get some outstanding insights from Jonathan Becher, CMO for softare giant SAP, and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes.
At the heart of the conversation: A new report from ABI Research that by 2017, one quarter of all online sales will come through mobile. Retailers can choose to do what they can to stem this tide, or capitalize on it in powerful ways through the power of SoLoMoCo.
SOCIAL + MOBILE + LOCAL + COMMERCE: MOBILE MARKETING ROUNDTABLE (PT 5)
>> CLICK HERE TO LISTEN TO: Social + Mobile + Local + Commerce & The Future of Retailing <<
(Approx 5:27)
Also, don't miss:
PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile
PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success
PART 3: Social + Mobile + Local & The Facebook Free-Fall
PART 4: Foursquare's New 'Promoted Updates' & The... Read more

Q&A: Foursquare's New 'Promoted Updates' & The Race to Make Location Click (Roundtable Pt 4)

Posted by Rick Mathieson on August 20th, 2012 at 6:20 pm

Is Foursquare upping its game?
Foursquare has always been at the forefront of location-based mobile marketing, and it is always at the vanguard of what's next in this nascent arena. (Listen to my Q&A with Foursquare Co-Founder Dennis Crowley on the eve of the launch of Foursquare to get a sense of his early vision for the service.)
But as innovative as it is, even Foursquare is still finding its footing in what's possible and what's compelling for both marketers and consumers when it comes to SoLoMo.
In recent weeks, Foursquare has launched Promoted Updates, an advertising product that gives merchants a way to reach people who are near their stores, based on location and interest as indicated in past check-ins and other data.
In part four of our August Mobile Marketing Roundtable, GEN WOW sponsor and Mozes CEO Dorrian Porter, SAP CMO Jonathan Becher and Ignited LA VP/CD Jordan Atlas weigh in on this new feature and some of the current challenges in making location a vital part of the SoLoMo equation.
SOCIAL + MOBILE + LOCAL & THE FUTURE OF FOURSQUARE: MOBILE MARKETING ROUNDTABLE (PT 4)
>> CLICK HERE TO LISTEN TO: Foursquare & The Race to Make Location Click <<
(Approx 5:40)
Also, don't miss:
PART... Read more