Tagged 'imedia'

Photos from the iMedia Brand Summit Super Bowl Party

Posted by David Zaleski on February 3rd, 2013 at 9:05 pm

What do you get when you cross the iMedia Brand Summit and Super Bowl XLVII? A wild and exciting Super Bowl party.
Sponsored by TubeMogul, the welcome reception and Super Bowl party at the iMedia Brand Summit was amazing. Whether you were from the east or west coast, the atmosphere was saturated with cheers, laughter and overwhelming energy.
In the end, the Baltimore Ravens would take home the trophy, and more than a few attendees left hanging their heads, (followed by an equal amount jumping for joy). Check out some of the images captured during the action at this awesome event.
The game was projected on three huge screens

TubeMogul sponsored the fun event and handed out prizes throughout the night. Visit their website here

A table of attendees watch intently, two plays before the Ravens second touchdown

The venue had a great tailgate theme, TubeMogul brought in two huge Ford F-250 Super Duty trucks to keep the drinks cold

The party was a fun way to connect early into the summit

The best tables were up front

The stage was set for some awesome prizes throughout the night

Of course, both the attendees and the NFL announcers were baffled by the 30 minute Superdome mid-game blackout

The food was amazing,... Read more

SnapTags vs. QR Codes the Ideal 2D Experience

Posted by Tom Edwards on March 1st, 2011 at 9:24 pm

While QR Codes are gaining widespread option there may be a more robust option for brands.

Tips to Grow Your Business

Posted by Larry Weintraub on May 16th, 2010 at 12:00 am

I just had a fantastic exchange with a business owner in Eau Claire, Wisconsin that really got my juices flowing.  It was a follow up to my blog post the other day about social shopping. Sherry Mohr owns a Ford/Lincoln/Mercury dealership in Eau Claire and she was asking my opinion on how to reach people who are, well, who are hard to reach.  Here is the conversation that took place over the course of a few emails. From: SherryDate: May 12, 2010To: Larry WeintraubSubject: social media article in imedia connection Good Morning, I read your article on the Day Spa and the expansion of localize marketing "deals".  I am going to take you up on your offer to email you. My concern and question:My husband and I purchased our first business 6 years ago and moved to Eau Claire, WI and renamed our business Eau Claire Ford Lincoln Mercury.  We just launched a real time online service scheduling on our web site which involves the option of texting or emailing a reminder for the customers.   We also started in Nov a Facebook page which I have been trying to commit to a posting of twice a week and soft more informal communications.  We... Read more

What does iMedia mean to you?

Posted by Greg Bardsley on April 6th, 2010 at 12:00 am

As the video editor and photographer for iMedia, I've been lucky enough to go to a dozen iMedia Summits. In that time I've talked to a variety of digital marketers about what it is they get out of iMedia. While I hear a lot of different answers, there is one constant -- whether it's our feature articles, our conferences, or our industry tools, people come to iMedia for insight and information.
I kept this in mind as I put together a video that opened the Breakthrough Summit in Coconut Point. In the video, our deputy editor, Rich Cherecwich, poses tough marketing questions to people passing by on Venice Beach. It's a humorous look at what happens if you look for answers in the wrong places. I'd explain the point further, but I bet you'll get it just by watching.
Hope you enjoy, and keep an eye out for a sequel (it's already in the works)!

Keeping Your Brand Safe Online

Posted by Elizabeth Blair on December 23rd, 2009 at 12:00 am

I am excited to co-present a Master Class Workshop, "Keeping Your Brand Safe Online," along with Chris Actis of MediaVest at the upcoming Brand Summit 2010 in Las Vegas.  My industry background has made me acutely aware of the fact that quality is a critical issue for brands, and it is one that Brand.net has focused on since day one. Quality is not just about buying from a carefully screened and curated set of top comScore sites.  That's just the start. It is also not just about reporting on the pages where your ad was placed adjacent to brand-damaging objectionable content.  Your Brand should not ever appear next to brand-damaging objectionable content.  Keeping your brand safe online is about active, page-level quality management with each and every media buy. We'll examine that, and other issues that can impact quality, as well as new strategies for success.