The photos all have the same sterile imaging, the same pretty faces, and even the same random obession with everyone wearing headsets for no apparent reason. The Conversion Scientist called these images 'business porn.'
Tags: business, business porn, conversion rates, Images, marketing, photography, ROI, web design
Posted in Ad Networks, Ad Serving, Creative Best Practices, Email, Entertainment, Opinions, Research, Search, Social Media, Video, Web Analytics, Websites | No Comments »
There are plenty of examples of unique ways to use imagery all over the internet, but all businesses are different, so which is right for you?
With Facebook making their timeline feature permanent for business pages, and Pinterest and Instagram gaining traction in popularity and social influence, now is a good time to explore the ways in which social media is shifting toward a more visual experience and what businesses can – and should – do to take advantage of these new platforms and emerging trends. In fact, the news of Facebook buying Instagram for $1 billion only puts an exclamation point on that statement. So what kind of strategy should businesses take to target and engage with consumers in this environment?
First of all, don’t waste time lamenting that your business isn’t image-friendly. Just because you can’t display dishes made with fresh ingredients like Trader Joe’s on Pinterest, or easily post large portions of a catalog like Macy’s, does not mean you can’t join social visual sites or take advantage of Facebook’s timeline. What your business must think about is how images can help enhance your brand or tell your brand’s story in an engaging way.
When we work with clients that are expanding their social presence,... Read more
Tags: b2c marketers, b2c marketing, Facebook, Images, Instagram, pinterest, Social Media, social media marketing, social networks
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Posted by
Lisa Wehr on March 22nd, 2011 at 1:51 pm
Balance, proportion, harmony; does your site have visitors saying “Namaste”? Creating a peace amongst your white space, graphics and text connects your site and brings it back to its wholeness—composing an overall Zen.
Not all industries have equal purposes, thus the correspondence between graphics, text and white space varies for websites depending on their objectives. For instance e-commerce sites are presented with the challenge of incorporating a large amount of textual content paired with graphics to appropriately describe products. Although e-commerce sites aim to display a large amount of information, a well balanced e-commerce site should consist of 40% white space, 30% text and 30% graphics.
Let’s compare the e-commerce sites of the leading outdoor clothing companies, Patagonia and The North Face. Although they both sell yoga apparel, which company provides the best balanced design on their storefronts?
White Space
White space/negative space is a rather positive design element. It’s the area around text and graphics that provides users clarity as it helps organize pathways on a site. E-commerce sites that sacrifice white space can result in a cluttered appearance.
Print design allows for more freedom with the use of white space, where as web design is more sensitive to the application of white space.... Read more
Tags: Action Oriented Design, Balance, content, Copy, design, e-commerce, Graphics, Harmony, Images, Lisa Wehr, Oneupweb, Outdoor Apparel, Patagonia, text, The North Face, Website, Zen
Posted in Creative Best Practices, Websites | No Comments »
