Last week was a busy one for us! First, as you probably know, we officially announced the change of our company name from Revenue Science to AudienceScience. As the targeting industry has evolved over the years, so have we as a company. Today, we are a technology-centric media company focused on the science of online marketing. Our core value proposition is that, simply, we help marketers and publishers find and understand audiences. The name AudienceScience instantly conveys the essence of our mission.
There has been no change in management and we will be providing the same industry leading service upon which we have built our reputation. The name is new, and we will continue to offer our leading audience technology platform and targeting marketplace, recording billions of behavioral events daily and reaching over 385 million unique Internet users. As we look forward to a new era for the company, our focus remains on empowering Web publishers, marketers, networks, exchanges, and agencies to create intelligent audience segments to connect people with relevant advertising.
We made the formal announcement at the IAB Annual Meeting last Monday, and had a great time at the event. I was able to check out the New York Times new interactive... Read more
Tagged 'IAB' 
Seven days, three conferences, two panels, one keynote, and a name change!
Just Because You Can Means You Shouldn't
Last Thursday I attended two events where the tone and direction of the participants couldn't have been more different. I started the day at OMMA Behavioral, where I heard some ideas that were outright "creepy."
I sat with a gentleman at lunch who has started a company that claims to have 100MM unique records, all of which have a) offline personal information, b) the email address for that person, and c) that same person's IP address so they can be targeted by display ads. Of course, "it's 100% opt-in." So are the EULAs we all accept in MS Office, but at some point the notion that someone has "opted in" won't be enough.
Then, that evening I had the pleasure of attending an outstanding dinner sponsored by JEGI and Booz&Co. The attendees were many of the "who's who" of online and both of these companies put together an amazing evening. Among those attendees was IAB CEO Randall Rothenberg. A key discussion he brought up during the evening was that government regulation over our activity IS in fact coming if we don't police ourselves right now. In fact, he's written about it extensively on his blog. This is a serious... Read more
