What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Dilbert Takes on Social Media Marketing Managers [PIC]
This is funny, and probably painfully true for some.
Score a Celebrity Twitter Follower by Donating to Charity
I like this concept because it plays into the Twitter culture of “who’s following who” so well. And it’s simplicity. Just bid on a celeb (like Justin Bieber), and they’ll follow you, retweet you at least once, and will also send out a tweet including your @twitterhandle. It’s tough to tag this with a value, as the big unknown is how many of JB’s 5.2m followers will ever see either of the references to you. But it’s a fresh idea.
10 Facebook Tabs to Add
If Facebook’s recent elimination of boxes left you baffled, this won’t necessarily explain their reasoning, but will give you a sense of how to revise your page to get back the content that’s now missing. For brands, this is a good chance to see how an advanced user is making the transition from boxes to tabs.
Nau, inc.’s photosets on Flickr
Fashion brands would seem to be a natural for photo-based social media. Yet it seems like so few of them take advantage of the... Read more
Tags: agilemarketing, analytics, apps, contentdev, creative, Facebook, humor, ipad, mobile, social, socialmedia, tech, trends, Video, youtube
Posted in Social Media | No Comments »
Takeaways from the Florida Brand Summit.
Tags: 118, author, books, brand, conference, humor, interactive, interviews, JeffreyHayzlett, marketing, reviews, Social Media, takeaways
Posted in Opinions, Social Media, Video, Word of Mouth | No Comments »
Brilliant comic actress Jane Lynch has channeled her snarky, bad-ass "Glee" character Sue Sylvester to give the iPhone 4 launch frenzy some perspective. Lynch appears in a parody video made by Take180 that might just be the final word on the "I'm a Mac" ads that were so popular last year.
Take180 is an online network for teens that creates web shows via audience participation. Lynch's video, though a bit too risque for some teen audiences, is part of its web series, "Electric Spoofaloo", which gets a nice, cranky shout-out from Lynch herself.
Check it out (and be sure to stick around long enough to see Lynch's promo for Take180's new contest):
Tags: humor, online video, Video
Posted in Video | No Comments »
What's going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
A tweet from Ashton Kutcher where the TV start apologizes for you having to watch a commercial prior to viewing an online video. Research seems to reassure the ad industry that people accept interruptions for free content, but they obviously don't have to like them, and that reflects on the receptivity of the message.
White Castle candles that smell like burgers have customers drooling
Shows you there aren't a lot of limits on creative thinking these days. Whatever your thoughts about a burger-scented candle (not for me), they thought they had a two-month supply and sold out in 48 hours.
NYT: Post-9/11 Slogan a Potent Message From an Ad Man
The term "slogan" usually drudges up images of Bewitched, and Darren's one-lined wonders that solved all the clients problems. But in an increasingly fragmented media world, a simple phrase may be just the thing to get across a key thought. This is a good story on a headline that looks to... Read more
Tags: android, Apple, Facebook, google, humor, iPhone, mobile, social, Strategy, tech, technology, youtube
Posted in Social Media | No Comments »
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