Tagged 'Hulu'

Defying the Gravity of Cable Giants: HBO Nordic AB and Its Implications

Posted by Atul Patel on October 3rd, 2012 at 5:00 am

In a system of established cable and television business models with restrictive syndication, it seems the only way to push the evolution of video forward is to approach distribution in as many angles and in as many territories as possible. HBO is finally embarking on this frontier with their recent announcement of HBO Nordic AB, a service that will provide HBO content direct to consumers for the first time in Europe. This move is a symbol of changing audience expectations and the very real opportunities that exist for video producers and publishers if they will only tap in.

Is Content Exclusivity Going Extinct? Redefining Agreements in the Current Digital Landscape

Posted by Atul Patel on September 7th, 2012 at 5:00 am

The traditional understanding of how video content exclusivity worked went something like this: producers sold exclusive content syndication rights to the content distribution network that offered the highest bid; the network in turn made millions in advertising for being the single-source of this must-watch content. But what happens when the audience no longer goes to a single source for content? We’re living in an age where audiences expect content on demand from a variety of sources (cable networks, websites, blogs, apps) and devices beyond regular television (computers, smart phones, tablets, game consoles).  Does this mean that exclusivity simply goes away, forcing the producers and aggregators to say goodbye to revenue and embrace the free exchange of content instead? The obvious answer is no. Content exclusivity will not go the way of VHS tapes. Instead, it will evolve to something much better, where everyone, including audiences, benefits.
The Exclusivity Predicament
To better understand our current predicament, let’s consider the 11-season hit television show American Idol. When it began in 2002, it was likely the content owner Fremantle Media sold American Idol to FOX for offering the highest bid. We, the consumers, then tuned in every Wednesday night, hungry to meet the next pop... Read more

A Seminal Moment In The History of TV

Posted by Jim Nichols on October 9th, 2009 at 12:00 am

One of the highest rated TV shows writes and produces what will likely be its most watched episode of the season. The centerpiece? A parody of a viral UGC video from YouTube.  
Go here if embed fails to appear. http://www.hulu.com/watch/101187/the-office-forever     Aside: Bob Vance of Vance Refrigeration has got moves! Am I right?

Will Online Video Ever Be Taken Seriously?

Posted by Jay Friedman on August 31st, 2009 at 12:00 am

Online video and its "growth" sure is all the rage lately.  Article after article are written about its weed-like growth.  A real problem for the growth of this aspect of online is that most of the videos being viewed are, well, garbage.  Garbage that most brands don't want to be associated with.
Look at these two graphs:

 
14.2% growth is huge when the base was already over 100MM users.  The problem is that the number of users watching good quality content suitable for most advertisers rather than people jumping off houses into trampolines is not anywhere near 100MM.
In fact, the second graph shows that YouTube streamed more than four times the number of videos that the next nine largest sites streamed combined.  YouTube also had more uniques than all the others combined.  What's on YouTube?  Some quality, but mostly videos of people doing things like jumping off trampolines into houses.
For online video to become a larger part of most brand marketers' plans rather than just a small number of brand marketers' plans, studios and content owners might pay attention to the "figure out the revenue model later" adopted by so many successful online companies.Facebook, Twitter, even Quantcast on the B2B... Read more

Top 10 Headlines for April Fools!

Posted by Adam Kleinberg on March 31st, 2009 at 12:00 am

The Ides of March have come and gone. Today's the first of April and the news is so hot, it's sizzlin'. Check out this mornings headlines!

This morning, Apple announced that Woz is returning to the company. To celebrate they have launched a new iPhone app that actually makes bacon.
In a press conference this morning, Michael Dell addressed the creation of single-client agency Enfatica. Mr. Dell was quoted as saying, "Boy, that was dumb."
Twitter monetization strategy revealed: porn.
Hulu introduces the world's first $6,000,000 CPM with bionic tracking.
AOL just gives up.
Alex Bogusky decides not to do any more interviews. "It's really about the brands, not me" said Bogusky, "Really. I mean it. No, really. I'm serious. Really."
Tonight on Spike TV: Guy Kawasaki and Robert Scoble battle to death in a steel cage to decide who shall be The Ultimate Twitterer.
More stimulus pork exposed: Congress earmarks millions to stifle mass whining about Facebook redesign.
Obama proposes to bail out ad industry. "This will complement the government's new auto business," he says. "Now we can do advertising for our Used Car Sales Event."
GM top spot goes... Read more