In a system of established cable and television business models with restrictive syndication, it seems the only way to push the evolution of video forward is to approach distribution in as many angles and in as many territories as possible. HBO is finally embarking on this frontier with their recent announcement of HBO Nordic AB, a service that will provide HBO content direct to consumers for the first time in Europe. This move is a symbol of changing audience expectations and the very real opportunities that exist for video producers and publishers if they will only tap in.
Online video and its "growth" sure is all the rage lately. Article after article are written about its weed-like growth. A real problem for the growth of this aspect of online is that most of the videos being viewed are, well, garbage. Garbage that most brands don't want to be associated with.
Look at these two graphs:
14.2% growth is huge when the base was already over 100MM users. The problem is that the number of users watching good quality content suitable for most advertisers rather than people jumping off houses into trampolines is not anywhere near 100MM.
In fact, the second graph shows that YouTube streamed more than four times the number of videos that the next nine largest sites streamed combined. YouTube also had more uniques than all the others combined. What's on YouTube? Some quality, but mostly videos of people doing things like jumping off trampolines into houses.
For online video to become a larger part of most brand marketers' plans rather than just a small number of brand marketers' plans, studios and content owners might pay attention to the "figure out the revenue model later" adopted by so many successful online companies.Facebook, Twitter, even Quantcast on the B2B... Read more
The Ides of March have come and gone. Today's the first of April and the news is so hot, it's sizzlin'. Check out this mornings headlines!
This morning, Apple announced that Woz is returning to the company. To celebrate they have launched a new iPhone app that actually makes bacon.
In a press conference this morning, Michael Dell addressed the creation of single-client agency Enfatica. Mr. Dell was quoted as saying, "Boy, that was dumb."
Twitter monetization strategy revealed: porn.
Hulu introduces the world's first $6,000,000 CPM with bionic tracking.
AOL just gives up.
Alex Bogusky decides not to do any more interviews. "It's really about the brands, not me" said Bogusky, "Really. I mean it. No, really. I'm serious. Really."
Tonight on Spike TV: Guy Kawasaki and Robert Scoble battle to death in a steel cage to decide who shall be The Ultimate Twitterer.
More stimulus pork exposed: Congress earmarks millions to stifle mass whining about Facebook redesign.
Obama proposes to bail out ad industry. "This will complement the government's new auto business," he says. "Now we can do advertising for our Used Car Sales Event."
GM top spot goes... Read more