Tagged 'hotel'

The Big Data Revolution in Hospitality Industry Is Coming

Posted by Ann Smarty on January 19th, 2016 at 2:05 pm

Thanks to the Internet, hospitality is one of the fastest changes industries. Travel communities, (hyper-)local and travel blogs, photo-sharing and bookmarking sites and video sites have become the places to go to research your next trip, not the high street travel agent.
With the variety of sources comes the variety of marketing channels and data. But while it seems to open up the world of opportunities to the hospitality marketing, it also poses one huge challenge: How to make sense of that overwhelming stream of information.
The one that makes sense the data wins...
But it's easier said than done. Understanding the technology in the hotel distribution space is challenging, so many players and so much technology
If you are willing to take a look at what hotel marketing looks like, here's a chart provided by a new and promising player in the field called SnapShot:

The chart is divided in three main distribution segments: Online, Travel Agents and Events. These groups represent the majority of the business hotels receive. Within these three segments there are several layers, which go from the hotel (center of the chart) towards the guest (outer rim of the chart).
The diverse data all those marketing... Read more

Top 10 3D Projection Promos 2012 (Video)

Posted by Rick Mathieson on November 26th, 2012 at 9:55 pm

In 2012, 3D projection mapping wasn't just for building facades anymore.
On the heels of our big Top 10 Augmented Reality Initiatives for 2012, here's our list of the 10 best projection mapping projects from the year so far.
The big trend in 3D projection this year?  Moving away from projections on just buildings to, well, projections on anything and everything - indoors and out.
But what's you're view? Agree or disagree with us? What initiatives make your list?
One thing's for sure: We can't wait to see where this emerging tech takes us next.
10. Barco at Caesars Palace
What happens in Vegas sometimes goes viral.
9. 'Carmapping' Citroen DS5: 3D Projection Mapping on a Car
Putting 3D projection mapping in motion.
8. Samsung Gives Some Face Time to 3D Projection Mapping
3D projection mapping for the Galaxy Y Duos does double time with this dude's face.
6. 2012 Bud Lite Hotel
Okay, we'll drink to this.
5. 3D Projection Game on Building Uses iPad As Controller
Eristoff innovates. Why didn't Absolut - or even Red Bull - think of this first?
4. 3D Projection Comes to Haute Couture
One physical dress. Lots of different looks.
3. Lil Wayne Uses Projection Mapping to Promo New Fashion Line
Mannequin madness.
2. Skyway International Light Festival
How do you say... Read more