Tagged 'honda'

3 Secrets to Powerhouse 'Prankvertising' (Video)

Posted by Rick Mathieson on January 7th, 2014 at 4:43 pm

A growing number of brands are finding that it can pay big to pull pranks on your customers so other people can laugh at them.
Just look at Sony Pictures, which faked this telekinetic rampage inside a local coffee shop - captured in the video above - complete with patrons pushed up the side of the wall, furniture and books blown about – to promote the new remake of the horror classic, “Carrie.”
Or LG. In an effort to show off the lifelike picture on its next-generation IPS video monitors, the consumer electronics giant scared the crud out of people in elevators by making it appear as if the floor is falling away – with the instant fear captured with eye-level cameras.
Or even candy brand Tic-Tac, which combined a flash mob with a giant digital sign – all in the service of creating a hugely embarrassing scene by making unsuspecting passersby believe they have astonishingly bad breath.
Dubbed “prankvertising,” the technique combines real-world antics with digital-age magic to astonish those who see it live, and to delight the many (many) more who will view videos of the shenanigans online.
And it’s catching on – because it costs a fraction of the money of network... Read more

Top 5 'Non-Digital' Digital Initiatives 2012 (Video)

Posted by Rick Mathieson on December 27th, 2012 at 3:09 pm

This is a little different than our other Tops lists for 2012 – a list of digital promotions that didn’t
involve consumers interacting with any kind of screened device, mobile or otherwise.
Here, the interface may be your voice, your body or your brain. All that matters is the fun.
5. Honda’s Life Size Paper Model of Its New Car
Sure it’ll crumple in a crash. But I hear it’s very light and picks up speed in a stiff wind.
4. Mini ID’s Your Driving Style & Offers You A Cup of Joe to Match
Crazy ass drivers get an industrial-strength espresso, while slow pokes may get a mild Americano.
3. VW’s ‘Up!’ Care Powered by Cheers (tie)

How many miles-per-cheer can you get with the Volkswagen up!?
2. Fridge Magnet Orders Pizza for You
What's not to love about a fridge magnet that orders your favorite pizza when you push it?
1. Coca-Cola Amplifier: Magazine Ad Turns into a Speaker System for Your iPhone
Bringing whole new meaning to the term “plug and play.” Yes, it does involve a mobile screen, but the promotional device itself is print. Brilliant (see video above).

Report: How Kia increased their Facebook fans 17% in 2 weeks

Posted by Doug Schumacher on August 17th, 2011 at 5:41 pm

This is what every marketer wants to see on their Facebook page:
It's Kia's Facebook Fan growth for a two week period in late June, early July. They generated a remarkable 17% fan growth over that two week period. In this report, we look into their posting activity behind that curve, as well as some other fan growth trends happening in this industry and beyond.
The findings we've explored include:

High fan engagement levels correlates strongly to fan growth rates

This holds true across many of the industries we've monitored

International approach to pages can bring accelerated growth

Brands can tap new markets that have faster Facebook adoption rates

International markets create around-the-clock page activity

People want to see activity on the brand pages they Like

Rich media content drives higher engagement rates

This trend has spanned a broad range of industries

Facebook promotions often lead to accelerated fan growth

They give fans a good reason to post, increasing overall fan engagement

The brands we analyzed are:


You can view or download the report here: http://bit.ly/auto817
If you’d like to analyze the same data yourself with Facebook page analysis tool Zuum, you can register to get access here.