Everyone has access to publishing these days, but are all blogs created equal? Feldman Creative and ClearVoice unveil the truth about blog publishing in an infographic titled "Eulogy for a Blog".
The holiday season is the most important time of the year for retailers, and while many companies pulled out all the stops to ensure they cashed in, there was one key element missing: tracking online and mobile marketing offers and tying them back to in-store purchases.
In a year where initial reports showed a decrease in spending on important days like Black Friday, this missed opportunity to gather intelligence was especially glaring.
So why is this data so important? To start, the digital and physical worlds are increasingly converging, and there are so many marketing channels being used to generate awareness around holiday deals (digital, email, mobile, etc.) that it has become critical that retailers and brands can provide attribution and accurately assess which channels are responsible for driving in-store business.
Additionally, advertisers need to be sure they can connect their digital offers to the basket size of a consumer. A brand like Best Buy may get someone in the door with a deal for a 50 inch TV, but they’re offering that deal with the expectation that the consumer may also buy a Blu-Ray player, some DVDs and a few other items as well. When assessing the effectiveness of the campaign, just... Read more
It’s become the standard, yearly routine. Summer ends, children go back to school and we buy costumes and carve pumpkins for Halloween. Then it’s on to Christmas, decorating the tree and lots of holiday shopping. But wait – What happened to Thanksgiving?
It seems like any Thanksgiving celebration is now overshadowed by radio stations beginning to play Christmas carols months in advance, Starbucks introducing red holiday cups on November 1 and stores decking the halls in October. And, if Black Friday wasn’t enough of a shopper’s paradise, the biggest shopping day of the year has been extended beyond just Cyber Monday and now includes deals and steals on Thanksgiving Day! Are people really enjoying the holidays anymore or are they already moving on to the next celebration? Do consumers want to forgo their Thanksgiving holiday to shop?
Many retailers seem to think (and hope) so. Stores that extended their hours last year saw an average increase in sales of 22 percent, according to chief retail analyst at NPD Group, Marshal Cohen. Therefore, Walmart, Sears and Toys “R” Us are all opening their doors on Thanksgiving Day at 8:00 p.m. to capture extra holiday sales, and Target will be opening at 9:00 p.m.
Personally... Read more