iMedia Connection Blog

As consumers of all ages and genders continue to stick to a tight holiday gift budget in 2012, nearly one third are turning towards online resources as early as September to start shopping and browsing for deals, bargains and hard-to-find gifts before November even arrives. Similarly, the majority of holiday shoppers aren’t closing their wallets once Christmas passes. Most are actually holding out for the post-holiday sales, extending the opportunity for retailers to acquire new customers and promote their brand. It’s therefore important for retailers to start creating an early and consistent presence in the digital marketplace in order to deliver personalized, targeted holiday messages to consumers during vital times throughout the holiday season.
Digital marketing is a great solution for retailers looking to target consumers throughout the holiday season. With multiple channels to choose from including email marketing, search marketing, affiliate marketing and mobile marketing, retailers should work with digital experts to determine the channels that will best meet their needs.
Based on consumer behavior in 2011, email marketing remains one of the most effective digital strategies for retailers. Chad White of Responsys stated that “To date in 2012, email marketing volume has already grown... Read more