Tagged 'holiday shopping'

Retail's Missed Opportunity This Past Holiday Season

Posted by Catherine Tabor on February 5th, 2014 at 11:09 am

The holiday season is the most important time of the year for retailers, and while many companies pulled out all the stops to ensure they cashed in, there was one key element missing: tracking online and mobile marketing offers and tying them back to in-store purchases.
In a year where initial reports showed a decrease in spending on important days like Black Friday, this missed opportunity to gather intelligence was especially glaring.
So why is this data so important? To start, the digital and physical worlds are increasingly converging, and there are so many marketing channels being used to generate awareness around holiday deals (digital, email, mobile, etc.) that it has become critical that retailers and brands can provide attribution and accurately assess which channels are responsible for driving in-store business.
Additionally, advertisers need to be sure they can connect their digital offers to the basket size of a consumer. A brand like Best Buy may get someone in the door with a deal for a 50 inch TV, but they’re offering that deal with the expectation that the consumer may also buy a Blu-Ray player, some DVDs and a few other items as well. When assessing the effectiveness of the campaign, just... Read more

Avoiding Mobile Commerce Mistakes This Holiday Season

Posted by Paul Dunay on November 19th, 2012 at 6:35 am

If you're a retailer, hopefully you haven't just primed your in-store and online offers, but your mobile presence as well.

Digital Marketing Strategies for the 2012 Holiday Season

Posted by Dinesh Boaz on October 3rd, 2012 at 7:31 am

As consumers of all ages and genders continue to stick to a tight holiday gift budget in 2012, nearly one third are turning towards online resources as early as September to start shopping and browsing for deals, bargains and hard-to-find gifts before November even arrives. Similarly, the majority of holiday shoppers aren’t closing their wallets once Christmas passes. Most are actually holding out for the post-holiday sales, extending the opportunity for retailers to acquire new customers and promote their brand. It’s therefore important for retailers to start creating an early and consistent presence in the digital marketplace in order to deliver personalized, targeted holiday messages to consumers during vital times throughout the holiday season.
Digital marketing is a great solution for retailers looking to target consumers throughout the holiday season. With multiple channels to choose from including email marketing, search marketing, affiliate marketing and mobile marketing, retailers should work with digital experts to determine the channels that will best meet their needs.
Based on consumer behavior in 2011, email marketing remains one of the most effective digital strategies for retailers. Chad White of Responsys stated that “To date in 2012, email marketing volume has already grown... Read more