The Client List: 4 Types of Clients, Pain Points and How to Deal
At HMG, we love our wonderful family of clients and customers. But, like any large family, there are a few that can, well, drive you a little crazy. Throughout my time working at PR, advertising and creative agencies I have noticed a distinctive trend in some of the “problem child” clients that take extra time, energy and effort to work with. While there are dozens of categories and sub-categories (I can’t wait to read the comments!), I have done my best to narrow down the 4 most common, and troublesome, types of clients that make Account Managers across the country face-palm almost every day.
1. The Defensive Line
Think 260+ lbs., Texas born and bred defensive players. Their goal? To keep the offense from proceeding down the field, of course. And this is exactly how most of us feel when faced with a Defensive Line client. These clients or individuals tend to halt any forward progress you and your agency tries to make on their behalf. But they hired you, right? Last you checked you were the expert on hand to provide guidance on communications and lead... Read more
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On the Fourth Day of Christmas, HMG Gave to Me: Four Calling Clients
Tags: 12 days of christmas, Amy Kauffman, client relations, crazy clients, HMG Creative, Internet marketing, Social Media, Web Development
Posted in Creative Best Practices, Email, Entertainment, Opinions, Social Media | 1 Comment »
On the Third Day of Christmas, HMG Gave to Me: Three Experts Blogging
At HMG Creative, we know that like most things in life, blogging is better when done with friends. So we searched from coast to coast to bring you some of the most-respected marketing experts in the business. We know it is important to not only share our thoughts and insights, but impart the expertise and perspective of others; and we think these 3 individuals got it going on. Enjoy opening these 3 gifts from industry experts and friends of HMG Creative.
6 Ways to Use Images to Improve Your Web Conversion Rate by Tim Ash
CEO SiteTuners, Author, Landing Page Optimization
5 Types of Blog Content That Drive Engagement by Shelly Kramer
Founder and CEO V3 Integrated Marketing, FORBES Top 50 Social Media Influencer
3 keys to Scaling Content Marketing Success by Lee Odden
CEO TopRank Marketing; Author, Optimize
How can you be a part of the fun festivities of the 12 Days of Christmas, you ask? By Liking us on Facebook or Following us on Twitter, if you don't already. (You don’t want to be on that naughty list, do you?)
and follow me on Twitter, too! @amykauffman
Tags: Amy Kauffman, HMG Creative, landing page optimization, lee oden, optimize, shelly kramer, tim ash, toprank marketing, v3 integrated marketing
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Search, Social Media, Websites | No Comments »
On the Second Day of Christmas, HMG Gave to Me: Two Tutorials
Our second day of Christmas will celebrate, or should I say educate, you on two dynamic tools in today's social world: HootSuite and WordPress. If you're not already familiar with the two, check out the links below to see just how easy it is to get started. If you're already a pro, take a look anyway and brush up on those skills or discover a hidden feature!
HOOT SUITE TUTORIAL
Hoot Suite is a social media management tool that allows you to control various platforms in one place. Here at HMG Creative, we use one HootSuite account to allow all of our social media managers to post and schedule content to our various platforms.
WORD PRESS TUTORIAL
WordPress is web software almost anyone can use to create a beautiful website or blog. The program began in 2003 with a single bit of code and since then it has grown to be the largest, self-hosted blogging tool in the world. Check it out!
How can you be a part of the fun festivities of the 12 Days of Christmas, you ask? By Liking us on Facebook or Following us on Twitter, if you don't already. (You don’t want to be on that naughty list,... Read more
Tags: HMG Creative, HootSuite, Web Development, web tutorials, wordpress
Posted in Creative Best Practices, Desktop Apps, Emerging Platforms, Entertainment, Opinions, Social Media, Websites | No Comments »
Newsjack(ass)ing: PR Fail in the Wake of Tragedy and Crisis
Like what you read? Want to stay in touch? Follow me on Twitter: @amykauffman or shoot me an email at amy(at)hmgcreative.com
Tags: Amy Kauffman, bad PR, crisis communications, david meerman scott, HMG Creative, hubspot, hurricane sandy, mashable, newsjackassing, newsjacking, PR, PR fail, public relations
Posted in Ad Networks, Creative Best Practices, Opinions, Search, Social Media | 3 Comments »
Five Copywriting Party-Crashers
When was the last time you went to a website and thought to yourself, “Wow, this copywriting is really fantastic! Look at all the bullet points!” Yeah, me neither. That’s because good copywriting is like the lighting guy at a concert: invisible, but essential for showcasing the main attraction (your information). Bad copywriting crashes the party by jumping in front of the information and hollering “Look at me! I’m making it harder for you to find what you want!” Writing effective online copy is all about identifying the party-crashers and escorting them from the premises so you can showcase the main attraction.
Party Crasher #1: Complicating the Message
In any given industry, you have jargon, technical terms, and insider idioms that you use when communicating with others in the business. If you bombard you website audience with these things, however, you’re making it harder for them to understand what you mean. So don’t make them get a realtor’s license in order to understand your real estate website. Simplify, simplify, simplify.
Party Crasher #2: Grammar By the Book
I’m a firm believer in good grammar and spelling. However, with online writing you get to break a few rules—discreetly. It’s okay, and even desirable, to use sentence... Read more
Tags: copywriting, copywriting tips, HMG Creative, James Trumbly
Posted in Creative Best Practices, Email, Social Media, Websites | 4 Comments »
