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Mobile Roundtable (Pt 2): Red Bull Revs Up Mobile Marketing

Posted by Rick Mathieson on September 30th, 2011 at 2:46 pm

Red Bull is riding the mobile wave - and Adam Broitman, CEO of New York City-based digital agency Circ.us, is there to help them do it right.
While not strictly a mobile marketing agency - Circ.us is complete transmedia - the firm has been highly active in the medium, having spearheaded initiatives for Ben & Jerry's, A&E and many others.
But one of my favorite projects from Circ.us has been the Red Bull 'Augmented Racer' Game, which you can hear much more detail about here.
 
In Part 1 of our Fall Mobile Marketing Roundtable, we talked to Julie Fajgenbaum, VP of Brand Marketing & Social Media for American Express about how AMEX is going social+mobile+commerce.
In Part 2, we talk to Broitman about ways this equation will play out over the next five to 10 years (Let's just say the conversation includes NFC embedded in our skin) - and what it means to the world of advertising.
 
FALL 2011 MOBILE MARKETING ROUNDTABLE PART ONE: RED BULL & WHAT LIES AHEAD FOR M-PAYMENTS & ADVERTISING

Click Here to Listen to: Mobile Roundtable Part 2
(Approx. 5:01)