Tagged 'hashtags'

Hashtags: Look Beyond Social

Posted by Gerhard Jacobs on July 2nd, 2013 at 2:25 am

many flood activity streams with mediocre content and hope for a share

Using Tweets as currency — What value is it to your brand?

Posted by Claire Hutchings on November 14th, 2012 at 3:53 am

In my last post on the iMedia Connection blog I spoke about how social media was an inevitable addition to experiential marketing campaigns. I mentioned iD Experiential’s recent campaign for ASUS to promote their award winning Zen Book where consumers could tweet or check-in at the stand to receive a free herbal tea. It seems though that the idea of using social media interactions as a currency has been taken to another level by some companies.
Both Kellogg's and TopShop – huge high street names – have recently launched experiential campaigns whereby consumers can tweet to purchase their products.
Kellogg's fans could purchase the new Special K Cracker Crisps not with money but a simple hash tag #TweetShop. While over the Halloween period TopShop’ers tweeted #TrickorTweet with their fashion tips – those deemed the best were rewarded with £100 to spend in store.
You can find out more about these campaigns here
The ability to convert tweets into currency is not merely beneficial to those receiving the “free” product, like a traditional competition or coupon giveaway would be – it’s much bigger than that! By turning tweets into wonga brands launch themselves back in to the social networking sphere allowing their followers to become advocates... Read more