Tagged 'halloween'

Eulogy For a Blog: Most Blogs Die Before The Sixth Post

Posted by Allison Freeland on October 20th, 2014 at 12:22 pm

Everyone has access to publishing these days, but are all blogs created equal? Feldman Creative and ClearVoice unveil the truth about blog publishing in an infographic titled "Eulogy for a Blog".

Halloween: The Celebration of Dramatic Re-Branding

Posted by Christoph Babka on October 31st, 2012 at 7:00 am

Go into any Halloween superstore and you’ll find a plethora of packaged costumes, cheaply constructed and relatively affordable. Inside each plastic satchel is the promise of transformation – for one night you can become Freddy Kruger, Alice in Wonderland, or even Snooki. On All Hallow’s Eve you’re given permission to tap into a latent dimension of your psyche, and express your hidden desire to be scary, funny, or sexy.
In the context of advertising, Halloween is an individual’s opportunity for disruptive rebranding.
364 days a year you present yourself to the world within the fixed parameters of your personality and identity. Some days you’re more pleasant than others, but unless you’re bipolar or suffer from multiple personality syndrome your identity typically falls within a specific predictable range.
The same hold true for brands.
While Oreo exuberantly celebrates its 100th anniversary and even releases a candy corn flavored cookie for Halloween, it steadfastly maintains its core identity. According to Becky Tousey, Kraft Foods’ corporate archivist, the brand’s message has maintained a consistent theme throughout the years. Tousey told ABC News: "The focus of advertising was on the fun of eating Oreos, the fun of the parts of the Oreo. It has that theme of the enjoyment – the twisting, the... Read more