Tagged 'Hadoop'

Managing Data in [Real] Real-Time

Posted by Chris O'Hara on January 7th, 2013 at 10:00 am

A Conversation with Srini Srinivasan, Founder and VP Operations of Aerospike
Even today, the notion that a consumer can go to a website, be identified, trigger a live auction involving as many as a dozen or more advertisers, and be served an ad in real-time, seems like a marvel of technology. It takes a tremendous amount of hardware and, even more than ever, a tremendous amount of lightning-fast software to accomplish. What has been driving the trend towards ever faster computing within ad technology are new no-SQL database technologies, specifically designed to read and write data in millisecond frameworks. We talked with one of the creators of this evolving type of database software, who has been quietly powering companies including BlueKai, AppNexus, and [x+1], and got his perspective on data science, what “real time” really means, and “the cloud.”
Data is growing exponentially, and becoming easier and cheaper to store and access. Does more data always equal more results for marketers?
Srini Srinivasan: Big Data is data that cannot be managed by traditional relational databases because it is unstructured or semi-structured and the most important big data is hot data, data you can act on it in real-time. It’s not so much the... Read more