Attention holiday shoppers, instead of scouring stores thinking, “What would this person want?” start from the comfort of your own home. With today’s digital tools, here are three tips for leveraging digital media to get a gift that tugs at the heart.
The Internet is a significant distribution device for coupons and promotional offers.8.6 million US households claim to regularly use online coupons while use of printable coupons downloaded from the web is growing at a triple digit rate.
The web has become a place for deals and a forum for shopping the deals, sharing deals and finding new deals. In the first half of 2009, 10 million digital coupons were distributed. Almost half of American women report that seeking out coupons is one of their leading activities online and central to their shopping experience. This occurs at a time when the coupon itself its morphing from printed paper to promotion codes and ultimately to mobile memes.
And although only 1.5 percent of all coupons are distributed digitally, 10-15 percent will be redeemed compared to an overall redemption rate of just 1.2 percent. Borrell Associates is forecasting that online coupon redemption rates will triple between now and 2014 accounting for $22 billion. They are calling couponing the first “killer app” for mobile media forecasting mobile coupon growth from $5 million in 2009 to $2.4 billion by 2013.
Large numbers of consumers say they will increase coupon use if relevant coupons are delivered to them online. This has... Read more