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Cyber-Santa: Harnessing Social, Mobile, and Digital to Find the Perfect Holiday Gift

Posted by Christoph Babka on December 3rd, 2012 at 10:05 am

Attention holiday shoppers, instead of scouring stores thinking, “What would this person want?” start from the comfort of your own home. With today’s digital tools, here are three tips for leveraging digital media to get a gift that tugs at the heart.

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Posted in Entertainment, Opinions, Social Media, Websites, Wireless | 1 Comment »

Death by Discount: How Brands Fuel Unrealistic Consumer Expectations

Posted by Kent Lewis on October 24th, 2011 at 11:37 am

When researching an article on Groupon, I came across a now infamous story about a Portland-area coffee shop that astounded me. In the blog post recap, a customer told the owner that they knew a Groupon had gone out that day and suggested that they cut a deal: the customer wouldn’t buy the Groupon so the owner could keep more money, and in return, the owner would offer the customer a cup of coffee at half price.

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Posted in Creative Best Practices, Media Planning & Buying, Opinions, Social Media, Targeting | 4 Comments »

The Shift Toward Digital Thrift

Posted by Daryl Colwell on March 28th, 2011 at 2:58 pm

Remember when the Sunday newspaper was chock full of coupons for a wide range of products and services? Marketers would throw offers at consumers and hope for the best. Now, consumers are shelving their scissors in favor of digital coupons by a 10 to 1 ratio and marketers are taking notice. According to Inmar, online coupon redemption grew 263% in 2009 alone.  By distributing digital coupons across social media and online performance-based channels, marketers are using demographically tested and targeted solutions to connect with highly relevant, in-market consumers, on their terms.
Social Marketing and digital couponing are growing rapidly. eMarketer.com reported that online advertising in 2010 grew by 20% over 2009 generating 1.7 billion dollars in revenue. Kantar Media also reported that digital couponing offers made to consumers experienced a 23% spike in the consumer packaged goods industry. This combined growth will translate into more and more people searching for deals and discounts on social networks with Facebook likes and tweets driving brand awareness and eventually revenues. The online couponing world includes giants like Groupon and Living Social as well as daily deals sites promoting coupon codes and printable discounts. These varied approaches have unique audiences. Being able to target these... Read more

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Posted in Social Media, Targeting | No Comments »

Online Coupons are UP 49% in 1H 2010

Posted by Daniel Flamberg on October 2nd, 2010 at 7:53 pm

If you think only little old ladies clip and use coupons; think again. But if you think that the recession has recruited and empowered  a new generation of savvy coupon seekers and users; you just might be right.
According to a new survey from RetailMeNot a leading personalized coupon distributor and data from Coupons.com, 80 million people saved $57.4 million using 1.6 million printable and downloadable coupons from 66,883 retailers during the last six months – January-June 2010. Socially driven services like Groupon are adding fuel to this fire which generated $192 in sales, an increase of 49% over the same period in 2009.
Consumers saved an average of $29 per online coupon and $5 per printable coupon. There seems to be variations in which stores or retailers used these coupon formats.  Online coupons generally seem to have higher face values than their printable counterparts.
But customers are not only eager for the savings, the actively seek out coupons and deals from online merchants. The top 10 most searched are Victoria’s Secret, Amazon, Kohl’s, JC Penney, Dominos, Macy’s, Enterprise, Old Navy, Pap John’s and Best Buy. Other hot brands include IHOP, KFC, Subway and DQ.
Maybe there’s something about Midwestern thrift (5 of the... Read more

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Posted in Media Planning & Buying | 8 Comments »

5 Rules for Online Coupons

Posted by Daniel Flamberg on July 21st, 2010 at 2:04 pm

The Internet is a significant distribution device for coupons and promotional offers.8.6 million US households claim to regularly use online coupons while use of printable coupons downloaded from the web is growing at a triple digit rate.
The web has become a place for deals and a forum for shopping the deals, sharing deals and finding new deals. In the first half of 2009, 10 million digital coupons were distributed. Almost half of American women report that seeking out coupons is one of their leading activities online and central to their shopping experience. This occurs at a time when the coupon itself its morphing from printed paper to promotion codes and ultimately to mobile memes.
And although only 1.5 percent of all coupons are distributed digitally, 10-15 percent will be redeemed compared to an overall redemption rate of just 1.2 percent. Borrell Associates is forecasting that online coupon redemption rates will triple between now and 2014 accounting for $22 billion. They are calling couponing the first “killer app” for mobile media forecasting mobile coupon growth from $5 million in 2009 to $2.4 billion by 2013.
Large numbers of consumers say they will increase coupon use if relevant coupons are delivered to them online. This has... Read more

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Posted in Emerging Platforms | 4 Comments »

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