Diesel is one of the more innovative fashion brands when it comes to marketing, online or offline. So let’s take a look at their big summer campaign, #dieselprefall15. It’s a clever way to introduce new clothes early in the summer without stealing thunder from your fall lineup.
Reference the Subject Analyzer for #dieselprefall15, below. It’s for activity from June 1 to August 11 of this year. Once summer arrived, this campaign got right to work, launching on June 7th with posts across Facebook, Twitter and Instagram, the three networks we’re analyzing here. Posting hits a peak early, and then subsides slightly, with Facebook getting most of the posting early on. However, the campaign has continued on strong with posts every day but one all summer long. That’s how you rack up 285 posts in less than 3 months.
Note the posting distribution is almost equal across Instagram and Twitter. Of course, where the engagements come from is another story, with Instagram generating the overwhelming majority of engagements, and Facebook picking up most of the rest.
As Instagram seems to be coming a high-volume network more and more, like Twitter, it makes sense that Diesel would utilize its Facebook posts early, and then pair back while... Read more
Mobile now trumps desktop and for the first time, Americans spent more time on average looking at their mobile devices than at a television screen. Over the past several years we have anticipated the rise of mobile.
It's coming this year.
Oops, no next year.
Wait, really, it’s coming.
And here we are.
The industry consensus is that we have now reached the tipping point for mobile. This is the year and it is explosive. The phone has arguably become an extension of us and made multi-screen viewing more commonplace. Nielsen says 84% of consumers use their mobile device as a second, supplementary screen to the TV.
It is not however, all about the device. It’s about people, changes in behavior, shifts in the customer journey and the technological advancements that enable us to reach and engage our customers anywhere, anytime and anyplace. The mobile consumer has moved front and center and must be prioritized in our practice, plans and efforts.
What does this mean for digital media and advertising? Mobile search ad spending will exceed desktop search ad spending for the first time in 2015. Mobile spend is projected to make up 72% of total digital ad spend in the US by 2019, according to... Read more