Tagged 'google'

Understanding Google's "Right to be Forgotten" judgement in Europe – for Americans

Posted by Brandt Dainow on May 14th, 2014 at 6:23 am

On May 13th, the European Court of Justice introduced legal backing for the "right to be forgotten." There's been a great deal of talk about this, most of it inaccurate. This post will explain what this is all about and what it means.
read the Court's own explanation here
What is the European Court of Justice?
Basically – it’s the European Union’s equivalent of the US Supreme Court.  It’s the highest court in the EU, so there is no appeal of its rulings.  The EU is halfway between the US federal system and a bunch of independent countries.  Each country, just like each US state, can draft their own laws, but they have to comply with EU-wide “directives.”  EU directives state whether there should be a law for a given situation and roughly what it should contain.  It is up to each state to implement a directive as they see fit, and decide what sort of enforcement they want to put on it.  There can be wide variations.  For example, some herbal products, like Melatonin, are banned by EU directive.  While they are illegal under every EU country’s laws, some countries, like the UK and Germany, enforce the ban strongly, while others, like... Read more

Lights, Camera, Transaction: Why Tech Marketers Need to Translate Their YouTube Videos

Posted by Ian Henderson on May 2nd, 2014 at 1:12 pm

YouTube has become a go-to destination to learn the ins-and-outs of new technology, whether you’re trying to build a website on WordPress or learn Ruby on Rails. A lot of people who have bought a new tech product have ended up on the video-sharing site when looking for tutorials. There are thousands and thousands of these kinds of lessons to be found on YouTube, but there’s one problem – many of these educational tech videos are recorded in English and, of YouTube’s one billion unique monthly visitors, 80 percent come from outside the U.S.
While some may speak English, many YouTube visitors don’t speak it as their first language. Considering that three-quarters of customers prefer to purchase a product in their native language, that means an English-only YouTube presence could be costing tech companies business.
A Global Influence
Videos have already become central to decision-making. In an interview, Mike Miller, Google’s director of business and industrial marketing, explained that executives index very high on using video. “So if you’re a B2B marketer and you’re trying to reach the C-suite, video is a great way to go,” he commented.
Miller specifically cited “how-to” videos as being prevalent on YouTube. That’s the kind of multimedia... Read more

Something Pinteresting For Your Gmail

Posted by Katya Constantine on March 31st, 2014 at 10:32 pm

For the past 12 months, Google has been making a lot of interesting changes that are really shaking up the email space.  The latest is the redesign of the Promotions tab to look like a … let’s face it:  it’s a Pinterest wall.  While this is a move to provide a more visually appealing experience for the end user, is the email channel ready for a change of this magnitude?  How will it affect all the email-heavy brand marketers whose emails end up in the Promotions tab?
Last 12 months of changes:
Before we jump into evaluating the current change, let’s do a quick recap of what Gmail has done since last July.

July 2013: Gmail launches Google Tabs.  The effect? Email experience on a desktop or Gmail mobile app went from all emails displaying in one window to multiple tabs.  The Promotions tab is where most of the emails from brands came to live.  The result - brands saw a decline in the click-through and open rates

December 2013: Image pre-rendering.  The effect? All images displayed in your messages automatically. Instead of serving images directly from their original external host servers, Gmail now serves all images through Google’s own secure proxy servers.  The... Read more

The Groom's Still Waiting At The Altar

Posted by Grant Johnson on March 6th, 2014 at 12:26 pm

The title of this post is based on an old Bob Dylan song. You see, and I have said this for years, most social media can be pretty effective at establishing trust and a relationship. Where it typically falls short is the consummation of the relationship, the marriage. Or, in advertising and marketing, the sale and doing business with the advertiser.
At least part of the blame lies with inbound marketing. If you have a great offer or message, you may get too many leads. Think quality over quantity. That’s where testing the right offer/message at the right time to the correct audience becomes so important. Test, test, test.
If you have leads that are less than ideal, they will not be followed up with properly (a big problem in most lead generation programs anyway) and the good prospects will become frustrated and the sales people will lose faith in your marketing because you are providing “bad” leads to them.
I have seen this countless times. With all this inbound marketing it’s actually become worse, because we can generate a greater number of leads faster than ever before, exasperating the divide between sales and marketing.
To begin, make sure you have a follow-up process... Read more

The Future of Royalty Free

Posted by Daniel Taibleson on February 27th, 2014 at 11:01 am

According to Google's 2013 Transparency report, the search engine received nearly 25 million requests to remove content violating various copyrights. Further, reports are popping up across the web of unsuspecting bloggers being sued for upwards of $8,000 for using a copyrighted photo, even after immediately taking it down after a cease and desist letter, according to ContentFac.com. Think you’re playing it safe using royalty free photos, video and other content? You might still be in the wrong. Learn more about how royalty free content is being incorrectly used, its future and how to stay above the law.
Social Media Sharing
Social media sites from Facebook to Pinterest make it all too easy to share photos and other content with a rapid fire click of the mouse. According to RachelleGardener.com, it's illegal to pin images to Pinterest that don't belong to you just as you can't upload an image to your blog or website that aren't yours. The same goes for YouTube. It's simple to upload someone's video to your account and share it with the world. But that doesn't mean it's legal, even if you're giving credit where credit is due.
Is Attribution Enough?
Reusing someone's recipe, vector image, stock video or extensively quoting... Read more