Tagged 'google'

Takeaways For Marketers From Mobile Marketing Forum

Posted by Jeff Hasen on May 13th, 2013 at 1:21 pm

Home improvement and mobile are as matched as a hammer and nail, and other takeaways from the just concluded Mobile Marketing Forum in New York:
On the heels of a presentation by Lowe’s at the last Mobile Marketing Association get-together in San Francisco in January, Home Depot detailed its own measurable progress in engaging shoppers and selling more stuff through mobile devices.
Among the learnings:

Home Depot’s mobile-optimized site and apps provide access to the 400,000 different product types available online – as compared to the 35,000 in physical stores.

About a third of Home Depot’s traffic last year came through mobile.

Home Depot’s app has been downloaded 3.5 million times, with traffic up 60 percent because people responded to opt-in push messages.

Home Depot recently ran a test on Twitter and saw mobile engagement outpace desktop by 40 percent.

“The biggest challenge today for marketers is to make it exciting for consumers,” said Trish Mueller, senior vice president and chief marketing officer of Home Depot. “We’re passionate about customer service and... Read more

The Panel I’d Like to See: Shaking Up the Digital Media Conference

Posted by Marc Mallett on March 22nd, 2013 at 8:04 am

I don’t know about you, but the last three conferences I’ve attended have had eerily similar programming slates. I’m not naming names, but if I see another “Is Content Really King” or “RTB, DSP, CPE – Drowning in a Sea of Acronyms” panel, it’s going to make my eyes and ears bleed. In the interest of adding a little levity to our industry, I’ve put together a list of panels I’d love to see an adventurous programming director include in their next conference:
1 year? 6 months? 3 months?  How low can you go?
Join us as a top HR Director, Recruiter, VP of Sales and Agency Group Director debate just how short a job stint can be before it affects your career in Digital Media.
The Dos and Don’ts of Entertaining
Take a walk on the wild side with some of the best-known sales professionals on the digital party circuit as they give their “rules of the game.” Sellers of both sexes give their tried and true mantras for thriving and surviving during a long night out entertaining. Do flirt, don’t sleep; Do sip, don’t gulp; talk shop only if “shop” means late night karaoke. This panel could get crazy! We certainly hope... Read more

Rel=author: The basics explained [infographic]

Posted by Deborah Bates on March 7th, 2013 at 9:54 am

Much has been made of Google's authorship tag, rel=author. In fact, there are endless blogs on the topic floating around the interwebs. Most of them explain what it's all about in great depth and really, rather well; however I've found that a lot of them are a little too in-depth.
Let's face it - we're all busy. All we need to know is what it is, why it's useful and how to implement it. For example, if you knew straight away that it is easy to use, could increase your content's click-through rates and boost your social footprint, wouldn't you consider it a vital part of the content marketing process?
Well, here you go. No jargon, no heavy detail. Just the basics of rel=author explained... Enjoy!

YouTube Isn’t Enough

Posted by Atul Patel on March 5th, 2013 at 6:00 am

YouTube is a great starting place for building your video presence, but it shouldn't be the only place you syndicate or publish.

The Rise of the Vertical Stack

Posted by Atul Patel on February 11th, 2013 at 6:00 am

Welcome to the era where being a contender in the technology industry means offering the consumer the vertical stack. The companies who introduced us to these technologies (Amazon, Apple, Google) have evolved, from providing a product to providing efficiencies across every layer of the spectrum (from the device to the data) – and each wants to be considered the best.