One of the primary purposes of content marketing is to generate qualified inbound, organic traffic from search engines. It’s the most basic element of a content marketing plan and what drives many marketers to become brand publishers. This task has gotten a bit more complex as Google continues to refine and update its Panda algorithm. The purposes of these updates are to improve the user experience and search results for the consumer.
It is important to remember Google’s motivation in refining the process of which sites rise to the top of the rankings. They make their considerable fortune from search engine ads (Adwords) and that depends on having customers searching hundreds of millions of times per year. If consumers were not getting quality search results they would go elsewhere and Google would lose their traffic. Bottom line – Google’s allegiance is to the customer, not to companies like yours trying to rise up the search rankings for unpaid organic traffic.
The purpose of Panda is to encourage site owners to provide quality content and user experience to customers that help them make more informed buying decisions. Panda rewards high quality content and punishes “light” and duplicate content. Duplicate content is an issue for many SMBs who... Read more
On May 13th 2014, the European Court of Justice introduced legal backing for the "right to be forgotten." There's been a great deal of talk about this, most of it inaccurate. This post will explain what this is all about and what it means.
read the Court's own explanation here
What is the European Court of Justice?
Basically – it’s the European Union’s equivalent of the US Supreme Court. It’s the highest court in the EU, so there is no appeal of its rulings. The EU is halfway between the US federal system and a bunch of independent countries. Each country, just like each US state, can draft their own laws, but they have to comply with EU-wide “directives.” EU directives state whether there should be a law for a given situation and roughly what it should contain. It is up to each state to implement a directive as they see fit, and decide what sort of enforcement they want to put on it. There can be wide variations. For example, some herbal products, like Melatonin, are banned by EU directive. While they are illegal under every EU country’s laws, some countries, like the UK and Germany, enforce the ban strongly, while others,... Read more