The title of this post is based on an old Bob Dylan song. You see, and I have said this for years, most social media can be pretty effective at establishing trust and a relationship. Where it typically falls short is the consummation of the relationship, the marriage. Or, in advertising and marketing, the sale and doing business with the advertiser.
At least part of the blame lies with inbound marketing. If you have a great offer or message, you may get too many leads. Think quality over quantity. That’s where testing the right offer/message at the right time to the correct audience becomes so important. Test, test, test.
If you have leads that are less than ideal, they will not be followed up with properly (a big problem in most lead generation programs anyway) and the good prospects will become frustrated and the sales people will lose faith in your marketing because you are providing “bad” leads to them.
I have seen this countless times. With all this inbound marketing it’s actually become worse, because we can generate a greater number of leads faster than ever before, exasperating the divide between sales and marketing.
To begin, make sure you have a follow-up process... Read more
According to Google's 2013 Transparency report, the search engine received nearly 25 million requests to remove content violating various copyrights. Further, reports are popping up across the web of unsuspecting bloggers being sued for upwards of $8,000 for using a copyrighted photo, even after immediately taking it down after a cease and desist letter, according to ContentFac.com. Think you’re playing it safe using royalty free photos, video and other content? You might still be in the wrong. Learn more about how royalty free content is being incorrectly used, its future and how to stay above the law.
Social Media Sharing
Social media sites from Facebook to Pinterest make it all too easy to share photos and other content with a rapid fire click of the mouse. According to RachelleGardener.com, it's illegal to pin images to Pinterest that don't belong to you just as you can't upload an image to your blog or website that aren't yours. The same goes for YouTube. It's simple to upload someone's video to your account and share it with the world. But that doesn't mean it's legal, even if you're giving credit where credit is due.
Is Attribution Enough?
Reusing someone's recipe, vector image, stock video or extensively quoting... Read more
AdWords spend sucks up a chunk--in many cases, a massive chunk--of many marketers' budgets. PPC, depsite its downfalls, is a quick and relatively cheap way to drive significant amounts of traffic in a hurry. It's also a way for a growing company to appear on page 1 of Google immediately. And, not to mention, appear when and where you want to appear. AdWords is awesome, but how do you take your spend to the next level? What can you do to improve your ROI?
Here are 4 tactics to try:
1) Use Call Tracking to Analyze Which Ads Generate Calls
Are you getting credit for every lead your AdWords campaigns generate? If you're not using call tracking you're not.
Call tracking for PPC allows marketers to track the precise keywords, campaigns, and even ads that are generating phone calls. LogMyCalls uses a tool called Dynamic Number Insertion (DNI) to dynamically display a phone number to a web visitor dependent upon the parameters you set. In other words, different phone numbers can actually appear on the same landing page dependent on the campaign, ad, or keyword. So, for example, if you're A/B testing ad copy for a specfic ad, the people that click on ad... Read more
What's it like to work at Google? - Working at Google was amazing - I doubt I’ll ever work for another company that comes close.