Tagged 'google'

Something Pinteresting For Your Gmail

Posted by Katya Constantine on March 31st, 2014 at 10:32 pm

For the past 12 months, Google has been making a lot of interesting changes that are really shaking up the email space.  The latest is the redesign of the Promotions tab to look like a … let’s face it:  it’s a Pinterest wall.  While this is a move to provide a more visually appealing experience for the end user, is the email channel ready for a change of this magnitude?  How will it affect all the email-heavy brand marketers whose emails end up in the Promotions tab?
Last 12 months of changes:
Before we jump into evaluating the current change, let’s do a quick recap of what Gmail has done since last July.

July 2013: Gmail launches Google Tabs.  The effect? Email experience on a desktop or Gmail mobile app went from all emails displaying in one window to multiple tabs.  The Promotions tab is where most of the emails from brands came to live.  The result - brands saw a decline in the click-through and open rates

December 2013: Image pre-rendering.  The effect? All images displayed in your messages automatically. Instead of serving images directly from their original external host servers, Gmail now serves all images through Google’s own secure proxy servers.  The... Read more

The Groom's Still Waiting At The Altar

Posted by Grant Johnson on March 6th, 2014 at 12:26 pm

The title of this post is based on an old Bob Dylan song. You see, and I have said this for years, most social media can be pretty effective at establishing trust and a relationship. Where it typically falls short is the consummation of the relationship, the marriage. Or, in advertising and marketing, the sale and doing business with the advertiser.
At least part of the blame lies with inbound marketing. If you have a great offer or message, you may get too many leads. Think quality over quantity. That’s where testing the right offer/message at the right time to the correct audience becomes so important. Test, test, test.
If you have leads that are less than ideal, they will not be followed up with properly (a big problem in most lead generation programs anyway) and the good prospects will become frustrated and the sales people will lose faith in your marketing because you are providing “bad” leads to them.
I have seen this countless times. With all this inbound marketing it’s actually become worse, because we can generate a greater number of leads faster than ever before, exasperating the divide between sales and marketing.
To begin, make sure you have a follow-up process... Read more

The Future of Royalty Free

Posted by Daniel Taibleson on February 27th, 2014 at 11:01 am

According to Google's 2013 Transparency report, the search engine received nearly 25 million requests to remove content violating various copyrights. Further, reports are popping up across the web of unsuspecting bloggers being sued for upwards of $8,000 for using a copyrighted photo, even after immediately taking it down after a cease and desist letter, according to ContentFac.com. Think you’re playing it safe using royalty free photos, video and other content? You might still be in the wrong. Learn more about how royalty free content is being incorrectly used, its future and how to stay above the law.
Social Media Sharing
Social media sites from Facebook to Pinterest make it all too easy to share photos and other content with a rapid fire click of the mouse. According to RachelleGardener.com, it's illegal to pin images to Pinterest that don't belong to you just as you can't upload an image to your blog or website that aren't yours. The same goes for YouTube. It's simple to upload someone's video to your account and share it with the world. But that doesn't mean it's legal, even if you're giving credit where credit is due.
Is Attribution Enough?
Reusing someone's recipe, vector image, stock video or extensively quoting... Read more

4 tactics to improve your AdWords

Posted by Jason Wells on January 28th, 2014 at 1:56 pm

AdWords spend sucks up a chunk--in many cases, a massive chunk--of many marketers' budgets. PPC, depsite its downfalls, is a quick and relatively cheap way to drive significant amounts of traffic in a hurry. It's also a way for a growing company to appear on page 1 of Google immediately. And, not to mention, appear when and where you want to appear. AdWords is awesome, but how do you take your spend to the next level? What can you do to improve your ROI?
Here are 4 tactics to try:
1) Use Call Tracking to Analyze Which Ads Generate Calls
Are you getting credit for every lead your AdWords campaigns generate? If you're not using call tracking you're not.
Call tracking for PPC allows marketers to track the precise keywords, campaigns, and even ads that are generating phone calls. LogMyCalls uses a tool called Dynamic Number Insertion (DNI) to dynamically display a phone number to a web visitor dependent upon the parameters you set. In other words, different phone numbers can actually appear on the same landing page dependent on the campaign, ad, or keyword. So, for example, if you're A/B testing ad copy for a specfic ad, the people that click on ad... Read more

AdWords Q&A With Former Google Evangelist Frederick Vallaeys

Posted by Jason Wells on January 28th, 2014 at 1:51 pm

What's it like to work at Google? - Working at Google was amazing - I doubt I’ll ever work for another company that comes close.