Tagged 'Google Plus'

Admit It, You Don't Read the Article Links You Share

Posted by Tara Meehan on January 10th, 2013 at 7:55 pm

You have a content sharing strategy in place. You love, love, love reviewing your monthly metrics to see who is sharing your awesome stuff, commenting on your social networks, and clicking on your links. Seeing the fruits of your labor can be a real kick in the head, especially when it's going according to your results-driving plan. But are you really, truly putting the work in? Fess up. How many of those links that you are tweeting, posting on Facebook or Google+, or sharing on LinkedIn have you actually bothered to read or watch? Sure, you can get away with the cliff notes version of a relationship building plan every now and then. We're all guilty of it. But if sharing links for the sake of sharing links is the whole of your approach, your approach has a ton of holes.
To be honest, this is the reason why so many people doubt the authenticity and overall importance of social media metrics for determining ROI. But folks who are addicted to blindly sharing links have no one to blame but themselves if they aren't experiencing their desired returns. They call it ROI for a reason. What exactly are you investing in... Read more

Google+ & Tech Savvy Kids: #COPPA Fail?

Posted by Samantha DeVita on June 12th, 2012 at 8:26 am

“In this era of rapid technological change, kids are often tech savvy but judgment poor.” So, how do you protect your family when kids can easily overthrow default settings in place to protect them?

The State of Social Media in 2012

Posted by Drew Hendricks on May 21st, 2012 at 12:15 pm

Without social media it seems as though we would all be lost, wandering souls. Social media has become our source of all things interesting. Some of us use it to connect with old friends and family, interact with our favorite businesses, find out the latest celebrity gossip, and/or as a time passer. Whatever the reason we use social media, it’s obvious it has become one of the biggest forums for people to connect and share their lives.
When most people think of social media, Facebook is the first thought to cross their mind. Facebook seems to have taken over the world of social media. What once started out as a site for college students to connect has now turned into a social media monster. But contrary to popular belief, Facebook isn’t the only contender. This infographic presented by The Seo Company highlights the state of Facebook and other social media websites in 2012.
So other than the book of faces, what’s going on with other social media sites? Well, if you haven’t heard of Pinterest you are completely out of the loop. For those who may not... Read more

Everything I learned About This G+ Community Experience, I Learned in Grade School

Posted by Samantha DeVita on March 14th, 2012 at 12:24 pm

This morning as I scrolled through the litany of responses, twitter message, and emails, to my latest #Google+ blog, I realized something about this experience: everything I learned about this G+ community experience, I learned in grade school.

OK, Google…#WTH?

Posted by Samantha DeVita on March 12th, 2012 at 1:08 pm

OK, Google...I am trying. Really I am. So #WTH- Why This Hard?
I don’t know about you, but I am finding it difficult to adopt and adapt to Google’s social platform. The main reason? To me, it’s still just another social tool and not yet an intuitive behavior. I’m not running to upload pictures of my recent afternoon with the girls, or post the location and a picture of the amazing burger I’m enjoying. With G+, I am still trying to figure out where my friends are, and apparently, I didn’t get the invite to the cool kids “hangout.”
Last night in a Facebook exchange with an industry peer, my friend echoed what the vast majority of users are saying about Google Plus: “It’s like going to a playground, where no one is playing.”
“Yeah,” I responded, “...and hopping on the seesaw by yourself.”
Last week during a chat at #SXSW, Guy Kawasaki pressed Vic Gundotra (Google’s VP for Engineering), on the perception that, right now; G+ is a virtual ghost town. Gundotra, in his now famous response, defended the giant.
“Make sure you’re using it correctly,” he responded with a laugh. I’m not sure how many laughed.
While I found his statement amusing, I think... Read more