Twitter and Facebook have been well-established as the twin pillars of social media for what amounts to eons in the rapidly evolving technological world. Now, after an epic Google Buzz fail, Google has launched their newest attempt to run with the big dogs:Google+. The questions being asked by many businesses include “Do I really need a third networking site? Will it be a good investment in the long term? Does anybody actually use Google+?” Let’s address these questions one at a time.
Do I Really Need a Third Networking Site?
“Need” is a relevant term, but Google+ does offer some unique features that Facebook and Twitter don’t:
Circles—Circles allow you to categorize all your contacts into groups. You can share posts with all your contacts or you can cater your content to those within a particular circle.
Hangouts—Hangouts are like video chat on steroids. They allow you to chat with up to nine other Google+ users, even those who aren’t currently connected to you (a great feature for brand exposure). Hangouts are ideal for webinars, group discussions, and question/answer sessions.
Google Indexing Benefits—Google is the search engine king, and you can bet they will integrate Google+ into their indexing algorithms. For the best exposure,... Read more