The purpose of this post is two-fold - to report on the results of an affiliate project I wrote about last year in my post, "How to Get an Affiliate Site Up, Running and Earning in 2 Weeks", and to introduce my next affiliate project (which I will also document the results of).
Google just released an iPhone app for Google Analytics, providing mobile website monitoring from the convenience of your smartphone. While Google has had an Android Analytics app for a couple years, this is Google’s first Analytics for iPhone app.
There have been several 3rd party apps on the market for GA. All of them are paid and have some quirks with their integration. Because of this, we highly recommend downloading the new Google app. It’s free and will not have any of the data delays or occasional differences you may see with a 3rd party app.
Highlights of the app include:
- Overview of Website Metrics The app features an overview section with many of the top-level metrics available on the GA website. Keep track of visitors, page views and traffic by channel from here.
- Real-time data The app also features real-time data, allowing you to see the number of visitors currently on your site along with basic information (i.e. location, referrals).
- Graphical reports Google does a great job of integrating graphical reports into the UI of the app. You can easily visualize visitors over time, page views by time of day and many other reports from your iPhone.
While the app mimics many of the features found... Read more
Google recently switched to secure search for all users. This means the search terms (keywords) people searched for will be blocked from web analytics software, including the most popular - Google Analytics. Many people are alarmed at this, concerned it will render keyword-level analysis of website activity impossible.
It's not that bad.
Keyword analysis of website traffic is essential for many reasons. It's the only way you can know what people were looking for when they came to your site. This is essential in order to understand sales performance, marketing performance, what people want from your site, how to improve your site, and almost every other legitimate purpose you can think of. Secondly, there's no harm in it. The data is not personally identifiable, except by Google, and going secure doesn't protect people from Google.
DEALING WITH IT
Google introduced secure search for users who were signed into a Google service some time ago. In the sites I analyze, that took out about 25% of the data. That didn't bother me because there was enough left over to provide reliable data regarding user intent. Not much has changed. Google aren't the only search... Read more
Effective and purposeful marketing can make or break your business. Take, for example, the cautionary tale of McDonald’s “I’d hit it” banner campaign, designed to attract a younger audience by using contemporary slang. The ad featured a young man ogling a double cheeseburger as he exclaimed, “I’d hit it. I’m a dollar menu guy.” As you might imagine, viewers did not take to the sexual innuendo, and the ad was pulled. What went wrong with this campaign is exactly what you want to avoid when marketing your product. Of course, McDonald’s, a multimillion dollar corporation, was able to recover from this gaffe, but you might not be so fortunate. Picking the right strategies is critical when marketing your product online.
Marketing Success with GoDaddy.com
In stark contrast to the McDonald’s faux pas mentioned above, GoDaddy.com is an example of a company that is doing everything right. The site is provocative in just the right ways, and directs a large consumer base to its site because of phenomenal ads and branding. The site was relatively unknown until bombshell TV commercials set the stage for outrageous success. Aired during the Super Bowl, millions of viewers raced to GoDaddy.com after watching a Janet Jackson-style wardrobe... Read more