Tagged 'google analytics'

Google Analytics iPhone App Makes Mobile Website Monitoring Easy

Posted by Katya Constantine on July 22nd, 2014 at 8:00 am

Google just released an iPhone app for Google Analytics, providing mobile website monitoring from the convenience of your smartphone.  While Google has had an Android Analytics app for a couple years, this is Google’s first Analytics for iPhone app.
There have been several 3rd party apps on the market for GA.  All of them are paid and have some quirks with their integration.  Because of this, we highly recommend downloading the new Google app. It’s free and will not have any of the data delays or occasional differences you may see with a 3rd party app.
Highlights of the app include:
- Overview of Website Metrics The app features an overview section with many of the top-level metrics available on the GA website. Keep track of visitors, page views and traffic by channel from here.

- Real-time data The app also features real-time data, allowing you to see the number of visitors currently on your site along with basic information (i.e. location, referrals).

- Graphical reports Google does a great job of integrating graphical reports into the UI of the app. You can easily visualize visitors over time, page views by time of day and many other reports from your iPhone.

While the app mimics many of the features found... Read more

Google blocks keywords in web analytics

Posted by Brandt Dainow on October 2nd, 2013 at 6:00 am

Google recently switched to secure search for all users. This means the search terms (keywords) people searched for will be blocked from web analytics software, including the most popular - Google Analytics. Many people are alarmed at this, concerned it will render keyword-level analysis of website activity impossible.
They're over-reacting.
It's not that bad.
BACKGROUND:
Keyword analysis of website traffic is essential for many reasons. It's the only way you can know what people were looking for when they came to your site. This is essential in order to understand sales performance, marketing performance, what people want from your site, how to improve your site, and almost every other legitimate purpose you can think of. Secondly, there's no harm in it. The data is not personally identifiable, except by Google, and going secure doesn't protect people from Google.
DEALING WITH IT
Google introduced secure search for users who were signed into a Google service some time ago. In the sites I analyze, that took out about 25% of the data. That didn't bother me because there was enough left over to provide reliable data regarding user intent. Not much has changed. Google aren't the only search... Read more

New Tools for Your Online Marketing Toolbox

Posted by Dave Murrow on August 26th, 2013 at 4:04 pm

Effective and purposeful marketing can make or break your business. Take, for example, the cautionary tale of McDonald’s “I’d hit it” banner campaign, designed to attract a younger audience by using contemporary slang. The ad featured a young man ogling a double cheeseburger as he exclaimed, “I’d hit it. I’m a dollar menu guy.” As you might imagine, viewers did not take to the sexual innuendo, and the ad was pulled. What went wrong with this campaign is exactly what you want to avoid when marketing your product. Of course, McDonald’s, a multimillion dollar corporation, was able to recover from this gaffe, but you might not be so fortunate. Picking the right strategies is critical when marketing your product online.
Marketing Success with GoDaddy.com
In stark contrast to the McDonald’s faux pas mentioned above, GoDaddy.com is an example of a company that is doing everything right. The site is provocative in just the right ways, and directs a large consumer base to its site because of phenomenal ads and branding. The site was relatively unknown until bombshell TV commercials set the stage for outrageous success. Aired during the Super Bowl, millions of viewers raced to GoDaddy.com after watching a Janet Jackson-style wardrobe... Read more

SEO – The Myths, the Facts, and the Secrets

Posted by John Wagner III on March 29th, 2013 at 8:30 pm

If you have a website or use a search engine on a regular basis, it’s likely that you've heard of SEO or PPC. These two common acronyms are mentioned and preached every day. However, does everyone really know what they mean, or how they work? If you don’t, you’re not alone.
Let’s answer any lingering questions, settle myths, and clear the air of this SEO madness! I've compiled the most common myths, most important facts, and the most exciting secrets in this post! I know what you’re thinking, “Whew! it’s about time!”
So let’s start from the top…

Define:
Search Engine Optimization (SEO) – An algorithm designed to impact visibility of web content (pages) through organic search results. Commonly used as a free alternative to PPC (pay per click) advertising.
Purpose:
Direct targeted traffic to your website without buying ads and clicks.
Myths:
…Your site will or can be optimized overnight
…Repetitive words and content will increase ranking
…Always use the most competitive words and phrases
…High page rankings are set in stone
…Organic “tastes” different
Facts:

Organic search results is a natural method for locating a webpage. This process will match search terms with relevant content on competing webpages. The stepbrother of organic search results is “non-organic”, or paying per click. “Paying per click”... Read more

Can Google Analytics track mobiles accurately?

Posted by Brandt Dainow on February 13th, 2013 at 4:02 am

Rising suspicions that Google Analytics may not be accurate on mobile devices.