Many businesses and brands would like to advertise on mobile phones, but they simply don’t know how to do it. Bob Bentz of ATS Mobile gives a primer for novices on how to take advantage of the bargains that are currently available in the mobile ad world.
Garage Sale Rates
Statistics show that while 20% of overall time spent with media is on the mobile phone, mobile advertising is garnering just 4% of the overall ad budget. In fact, it is, by far, the most under-utilized advertising medium available today.
That means there are more sellers than buyers and if you remember back to high school economics, that means bargains for advertisers.
How to Buy Mobile
Cost Per Thousand --The simplest way to purchase mobile advertising is on a CPM basis. In this scenario, you will pay a set amount for every 1000 exposures on mobile phones. Expect to pay about $3.00 per thousand exposures for general advertising. The more narrow your targeting, the higher the cost per thousand.
Cost Per Click – Buying mobile on a CPC basis will enable you to pay just when somebody clicks on your advertisement. Of course, many of those clicks will be “fat finger”... Read more