Tagged 'geo-targeting'

How to Take Advantage of Mobile Advertising Bargains

Posted by Bob Bentz on December 4th, 2013 at 4:21 pm

Many businesses and brands would like to advertise on mobile phones, but they simply don’t know how to do it.  Bob Bentz of ATS Mobile gives a primer for novices on how to take advantage of the bargains that are currently available in the mobile ad world.

Garage Sale Rates

Statistics show that while 20% of overall time spent with media is on the mobile phone, mobile advertising is garnering just 4% of the overall ad budget.  In fact, it is, by far, the most under-utilized advertising medium available today.
That means there are more sellers than buyers and if you remember back to high school economics, that means bargains for advertisers.
How to Buy Mobile

Cost Per Thousand --The simplest way to purchase mobile advertising is on a CPM basis.  In this scenario, you will pay a set amount for every 1000 exposures on mobile phones.  Expect to pay about $3.00 per thousand exposures for general advertising.  The more narrow your targeting, the higher the cost per thousand.
Cost Per Click – Buying mobile on a CPC basis will enable you to pay just when somebody clicks on your advertisement.  Of course, many of those clicks will be “fat finger”... Read more

MOBILE ADVERTISING: It Doesn't Have to Be Witchcraft

Posted by Bob Bentz on June 21st, 2013 at 10:11 am

Why Should I Care About Mobile Advertising?
It's simple: 24% of web accesses today come from a mobile device...and it's growing quickly.  The amount of mobile accesses to websites nearly doubled from a year ago.

Understanding Mobile Advertising Buys
If you think you know as much about mobile advertising as you know about witchcraft, you're probably like most marketers out there.  But, once you get a handle on mobile advertising, you'll have an opportunity to understand the marketplace and take advantage of the bargains over desktop advertising that mobile currently offers.
The greatest advantage of mobile advertising is that it can accurately target consumers.  It takes some testing, and an advertising network that works with you, but mobile can more effectively target the consumer than perhaps any other advertising medium in history.  Here's just some of the demographic and psychographic characteristics that you can target:

Type of Mobile Ad Buy -- CPM (Cost Per Thousand); CPC (Cost Per Click); Cost Per Call
Specific Days and Hours -- Reach your customer when they are most likely to buy.  Generate business on typically slow days.
Where to Show Ads -- Apps or Mobile Websites
Devices -- Want tablets only or a combination of tablets and smartphones?  Want to... Read more

Planning an Online Display Ad Campaign

Posted by Leslie Van Zee on November 1st, 2012 at 10:00 am

Getting the right information is the start of any successful media planning strategy. Keen eyes and a subtle touch are needed to ensure success for online display advertising.

Display Ad Targeting Strategies

Posted by Leslie Van Zee on October 25th, 2012 at 9:45 am

Today's technology allows for a greater analysis of the constituency of any given business, including on the local level. Never before has localized audience profiling become so simple, and as a result, advertising has made a dramatic turn for the individual. Below is a list of various targeting strategies.

The DMA (Designated Market Area) and Local Targeting

Posted by Leslie Van Zee on September 27th, 2012 at 9:45 am

Using geo-targeting alongside information on demographics means you are more likely to get your campaign to the ideal people. For local businesses, however, a DMA may be too wide an area to be useful.