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Planning an Online Display Ad Campaign

Posted by Leslie Van Zee on November 1st, 2012 at 10:00 am

Getting the right information is the start of any successful media planning strategy. Keen eyes and a subtle touch are needed to ensure success for online display advertising.

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Display Ad Targeting Strategies

Posted by Leslie Van Zee on October 25th, 2012 at 9:45 am

Today's technology allows for a greater analysis of the constituency of any given business, including on the local level. Never before has localized audience profiling become so simple, and as a result, advertising has made a dramatic turn for the individual. Below is a list of various targeting strategies.

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The DMA (Designated Market Area) and Local Targeting

Posted by Leslie Van Zee on September 27th, 2012 at 9:45 am

Using geo-targeting alongside information on demographics means you are more likely to get your campaign to the ideal people. For local businesses, however, a DMA may be too wide an area to be useful.

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Location-based social apps for marketers

Posted by Adam Kleinberg on February 5th, 2010 at 12:00 am

Foursquare. Yelp. Gowalla. Location-based apps are all the rage. Some say the next Twitter, even.  Alyssa Crankshaw from Traction (you can follow her on Twitter @alyssabc) put together this fantastic primer on what it all means to marketers. A terrific resource. Enjoy! 
Location-based social apps for marketers
View more presentations from alyssabc.

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