Getting the right information is the start of any successful media planning strategy. Keen eyes and a subtle touch are needed to ensure success for online display advertising.
Foursquare. Yelp. Gowalla. Location-based apps are all the rage. Some say the next Twitter, even. Alyssa Crankshaw from Traction (you can follow her on Twitter @alyssabc) put together this fantastic primer on what it all means to marketers. A terrific resource. Enjoy!
Location-based social apps for marketers
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