10 links that point to the future of digital marketing:
Separating You and Me? 4.74 Degrees – NYTimes.com
This really demonstrates how quickly any brand-related message could peel through the Internet, eventually hitting a large percent of the FB user group, while also likely generating multiple impressions for many people.
How to Turn Your Instagram Photos Into Wall Art
This is a nice partnership deal between the fast-growing Instagram and a photo printing service. Both should benefit from this ‘clicks-and-mortar’ combo. Companies without a natural online-offline relationship should consider such partnerships to expand their touchpoints.
Facebook Tests More Variations On Sponsored Stories
If there’s one ad format I’m most curious about, it’s sponsored stories. This is the leading edge of content marketing, and while the creatives are less than dynamic, they’re bringing together interesting elements: The story, the people related to it, and even what they’re saying about it.
Steve Jobs Was Right: Google IS Turning Into Microsoft
If you follow the tech battle among the 800 lb gorillas, this is a good read.
Here’s How People Look at Your Facebook Profile — Literally
This really replicates much of what’s been known about website page viewing (e.g., content at the top gets viewed the most), but it’s a quick read... Read more
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Creativing :: Facebook’s 4.74 Degrees of Separation, Steve Jobs was right about Google, and how people view your Facebook profile
Tags: Apple, apps, content, contentmarketing, Facebook, gamification, gaming, google, mobile, paidmedia, social, Strategy, trends
Posted in Creative Best Practices, Emerging Platforms, Social Media, Word of Mouth | No Comments »
Creativing :: Your brain on Facebook (it’s good news), Starbucks doing government’s work, and Amazon keeps shaking up publishing
Ten links that point to the future of marketing:
Facebook Friends Don’t Let Friends Forget Them | Fast Company
With the explosion of social media and brain research, some very interesting findings are coming out. As the article notes, data on our social network size has never been more easily available than with Facebook. Interesting times ahead, for sure.
Egypt’s Top ‘Facebook Revolutionary’ Now Advising Occupy Wall Street | Danger Room | Wired.com
World revolutionaries uniting and working together. You couldn’t ask for a better example of how social networking technologies are increasing the rate of change in the world by connecting people who previously would have had a much more difficult time meeting and exchanging ideas.
NYT: We Can All Become Job Creators
Starbucks is launching a program to support local entrepreneurs: In this initiative, they’re basically taking on government’s responsibility while launching a powerful brand campaign. There’s a lot to like about this, not the least of which is simply taking initiative.
Amazon Rewrites the Rules of Book Publishing – NYTimes.com
I’d think this sets up a very interesting premise for brands to support writers that are covering an area of interest. Sure, there will be conflicts, but really, any more than what we already have... Read more
Tags: Apple, apps, branding, content, contentmarketing, Facebook, gaming, iPhone, mobile, socialmedia, Video
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Word of Mouth | No Comments »
Universal Pictures Amps Up The Action With 'The Thing' Mobile App (Video)
It's the perfect match of medium, movie and audience.
Universal Pictures has launched a virtual/augmented reality mobile app to promote the upcoming remake of "The Thing," which opens Friday.
(Haven't seen the original? Catch this hilarious 'Thing-in-4-min' video to a ersatz Sinatra tune.)
The app's free, of course, and sports 360-degree flamethrower action where players must use their weapons to survive attacks. There's even one of those "Thing Yourself" features where you can see your mug mutilated from the inside out - and share it with your freaked out friends.
Not surprisingly, the app comes from metaio, which is making a big name for itself in this space.
A nice way to get the film's young, mobile fan base fired up for more.
As one of my readers put it, "It's the THING for Halloween!"
Tags: advertising, ar, augmented, branded, branding, entertainment, games, gaming, ipad, iPhone, john carpenter, marketing, movies, reality, the thing
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Wireless | No Comments »
Creativing :: Led Zep YouTube mashup, an epic iPhone plunge, and visualizing cable news topics
The latest in new media marketing strategies, tactics and technologies:
100 YouTube Videos Come Together To Cover Led Zeppelin [VIDEO]
More than anything, I think this shows how something as seemingly simple as video sharing has impacted so many people in so many situations and environments, and draws a common thread across all of them.
This iPhone Survived a 13,500-Foot Fall
A great brand story, irregardless of what a freak event this may have been.
Track that bias: New app visualizes cable news topics live — Online Video News
The first 2 paragraphs of this are all you need to read to get a nice sense of how text analysis can be used to add depth and perspective to a batch of data difficult to otherwise get a good grasp of.
How Bing’s Editors Choose Sexy Images To Seduce You Away From Google | Fast Company
A battle of the page design strategies between Microsoft (Bing) and Google. While Bing has supported their page launch with a significant paid media effort, I can see how this more emotional greeting is a great shot at Google’s supposed strength; simplicity. It’s like the political debate strategy of attacking, not your opponents weaknesses, but their strengths.
AmEx Links Up Facebook With Coupon-less... Read more
Tags: Apple, bing, campaigns, community, content, contentmarketing, creative, culture, Data, Facebook, gaming, google, infographics, iPhone, mobile, social, socialmedia, Strategy, technology, trends, Video, youtube
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Video, Wireless, Word of Mouth | No Comments »
Creativing :: Mobile driving desktop innovation, Apple’s retail brand strategy, and a PR disaster to avoid
Apple, Microsoft and Now Google Show the New Path of Innovation Is From Mobile to Desktop – AllThingsD
Mobile, having obvious user interface restrictions over desk computing, is driving innovation in user experience as a way of overcoming it’s shortcomings. And now those innovations are being applied to desktop computing as well. How is that unexpected reversal happening? Probably because Google is putting money and manpower behind it.
Infographic Of The Day: The Mavs Win It All (LeBron Whines) | Co.Design
If you’re a basketball fan, this is an infographic you can love. The best part is the win/loss bars extending around the arc of the circle.
Apple’s Retail Strategy Focuses on Consumers’ Feelings | Adweek
This is perhaps branding at it’s finest. A lot of people don’t get ‘the Apple thing’, but they’re creating a retail experience that you simply don’t get anywhere else. And like so much about the brand, it defies much of the conventional wisdom in the high-pressure sales world of electronics.
Duke Nukem’s PR threatens to punish sites that run negative reviews
A good lesson that if you ever feel the need to lash out online, you might want to sit back, take a deep breath, and really think about how it... Read more
Tags: Apple, branding, campaigns, community, content, contentmarketing, creative, Data, ecommerce, Facebook, fcommerce, gaming, infographics, lbs, mobile, places, PR, social, socialmedia, Strategy, Video
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Wireless, Word of Mouth | No Comments »
