Tagged 'gamification'

Play Post-CES Buzzword Bingo

Posted by Rick Mathieson on January 11th, 2016 at 9:54 am

This is one game that's easier to play than avoid.
We're all guilty of overusing tech industry buzzwords. And why not? They play a useful role as common shorthand that (conveniently) confers an aura of "cool" to those fluent in the lingua franca of 21st century business.
But as the tech industry recovers from CES, many of us are finding ourselves feeling buzzword burnout over what feels like an egregious level of noise pollution emanating from Las Vegas last week.
“Disruptive.” “Influencer.”“(Anything)-Hacking.” “Unicorn.” I'm sure we've heard them all this week, many times over.
Never mind that some of this lingo could be headed for limbo faster than Kim (or any other) Kardashian can “Break the Internet.”
“Unicorn,” for instance, is quickly morphing into “unicorpse,” as concerns grow that companies like Gilt, Tango and SFX Entertainment may prove emblematic of some of these hard-to-find beasts with billion-dollar valuations may ultimately fare.
In the meantime, we found some catharsis in a piece last Monday by Shawn Paul Wood in PR Newser, lamenting some of the most irksome buzzwords found in news stories and press releases.
When we mentioned the article in the GEN WOW LinkedIn Group, member Rick Wootten, senior director of global marketing for Seagate, mused about... Read more

When Developing Gamified Apps for Business, Avoid the Disruption of Processes at All Costs

Posted by Devanshi Garg on October 24th, 2013 at 11:19 am

Could employee productivity and mobile games be a match made in heaven? When done correctly - absolutely. Gamification - the use of game mechanics and psychology to drive a set of specific desired behaviors - is a legitimate motivational technique that will undoubtedly be the future of business productivity
According to Gartner, 70% of Global 2000 businesses will be using a gamified app by 2014. Spotify and LivingSocial for instance, already use a mobile gamification app to replace annual reviews for employees. The app has a 90% adoption rate and reduces a significant amount of resources and personnel required for conducting interviews. With badges for recognition, constant feedback, and goal tracking, the app also contributes to their company culture and productivity.
There are already several companies focusing on the role that games play in driving business efficiency. For instance, SpringShot, a mobile gamification startup, specializes in mobile worker productivity platforms for service companies. Their mobile platform assists service companies in recruiting, training, directing, and motivating frontline service workers via user-friendly mobile applications.
Developing a Seamless Gamification Platform
How can a mobile app make tedious tasks like filing expense reports or undergoing a performance review more engaging than they currently are? In the end, it... Read more

LoopNet 3D Projection Magic (Video)

Posted by Rick Mathieson on January 21st, 2013 at 5:34 pm

How are you bringing B2C approaches to your B2B marketing?
Are you doing it at all?
For far too many B2B marketers, there's a view that never the two should meet. But as I write in my book THE ON-DEMAND BRAND, it's critical that B2B marketers realize business people are just that - people. And their exposure to B2C marketing approaches in their personal lives sets expectations for B2B marketing, whether B2B marketers like it or not.
But some savvy B2B marketers have caught on - big time.
Case in point: Our client LoopNet, the #1 online marketplace for commercial real estate.
Over the last few months, LoopNet has launched an integrated campaign that's predicated on a simple, yet powerful message: If your commercial listings aren't advertised on LoopNet, they may as well be invisible. That's because only LoopNet drives traffic to commercial real estate listings like literally no other option can.
Print, direct mail and online advertising developed by has articulated this theme in compelling, brand consistent fashion.
So when LoopNet decided to fete the luminaries of Los Angeles commercial real estate, we got to thinking: What if we took our message and super-sized it? What if we used a full-motion, building-size canvass to drive home... Read more

Creativing :: Facebook’s 4.74 Degrees of Separation, Steve Jobs was right about Google, and how people view your Facebook profile

Posted by Doug Schumacher on December 1st, 2011 at 11:34 am

10 links that point to the future of digital marketing:
Separating You and Me? 4.74 Degrees – NYTimes.com
This really demonstrates how quickly any brand-related message could peel through the Internet, eventually hitting a large percent of the FB user group, while also likely generating multiple impressions for many people.
How to Turn Your Instagram Photos Into Wall Art
This is a nice partnership deal between the fast-growing Instagram and a photo printing service. Both should benefit from this ‘clicks-and-mortar’ combo. Companies without a natural online-offline relationship should consider such partnerships to expand their touchpoints.
Facebook Tests More Variations On Sponsored Stories
If there’s one ad format I’m most curious about, it’s sponsored stories. This is the leading edge of content marketing, and while the creatives are less than dynamic, they’re bringing together interesting elements: The story, the people related to it, and even what they’re saying about it.
Steve Jobs Was Right: Google IS Turning Into Microsoft
If you follow the tech battle among the 800 lb gorillas, this is a good read.
Here’s How People Look at Your Facebook Profile — Literally
This really replicates much of what’s been known about website page viewing (e.g., content at the top gets viewed the most), but it’s a quick read... Read more

Addicted to Progress

Posted by Adam Kleinberg on August 24th, 2011 at 10:03 pm

Seventy-seven million people will play CityVille this month. That figure is staggering—it’s three times as many people as watched the premiere of American Idol this year.

No wonder marketers across the country are turning to “gamification” to engage customers, build loyalty and help sell products.

But is playing games the answer?

There are great lessons that can be learned from games, yet that power is not in play. The power is in progress.