Brands got serious about fun and games this year - on a number of different platforms.
Among the trends we liked this year - promotional games that bridged the digital and the physical, without requiring consumer devices to play. Not that we wouldn't be amped to try Google's Ingress augmented reality game if we get the chance. And Ingress aside, Google made our list this year, along with several major brands.
One interesting note: Many of our top pics this year mixed so many elements - social, mobile, location and so on - so well, that they made some of our other lists, too.
So without further delate, our list of favorite branded games for 2012. We'd love to know which made your list, too.
10. Google Wants to Rock, Tilt & Roll Your World in New Branded Game
Google wants you to go ga-ga over its new game.
9. Kit Kat Launches GPS-Based ‘Golden Ticket’-style Promo in UK
Kit Kat wants to do a heck of a lot more than just give you a break.
8. Mercedes ‘You Drive’ – A TV Campaign You Drive, Via Twitter
Call it a crowdsourced cliffhanger.
7. Magazine Cover Becomes Interactive Video Game
This is one way to make print relevant in... Read more
In one of the sadder moments of SXSW, as I was feverishly typing away on a live post about Gaming the Crowd: Turning Work Into Play presented by Andy Baio when the Wordpress iPhone app crashed. Worse yet, Mr. Baio has not published the slides. Hope he will soon, because he presented a lot of great insights on game mechanics frameworks. Here's what I remember that I think is worth sharing, a mix of what he presented and what I took from it.
All of social media is a game
Like it or not, make it explicit or not, but every social network (and to me, every interface), is a game. Even if you're not designing it to be a game, the people in the network make it a meta game.
Games are great for teaching complex tasks
Huge underestimation of games right now in terms of just how well they teach people complex task sets. I've noticed this for some time as my kids have grown up: console games all have the challenge of teaching a completely new set of rules and operations. The best games make that process fun and rewarding.
A great example of this is Office Lab's Ribbon... Read more