The ice bucket challenge to raise funds and awareness for ALS research has been a smashing success and has led to a huge spike in donations. The viral aspect to the campaign has taken on a life of its’ own. This phenomenon can be a blueprint for content marketers trying to understand the DNA of a viral content campaign. Here are a few takeaways for marketers:
User generated content spurs participation with your brand: Inside all of us is a budding director or actor; some participants went through great lengths to craft their video. They tried to be funny or touching in their messages. Each video creator showed personal touch with the their innate creativity looking for their moment. Crowdsourcing videos or Instagram pictures can help get your customers involved in your campaigns. The majority of Americans are walking around with HD video cameras in their pockets and they are not afraid to use them.
Video is superior to text for building engagement: Video is the preferred way to spread a message via social media. Any past technology barriers have evaporated and all audiences are comfortable consuming video across any platform, especially mobile. The old cliché is true, if a picture... Read more