The latest in new media marketing strategies and tactics:
Mark Zuckerberg | 30 Second MBA [VIDEO]
I really like this. Innovation is a process, not a lightning bolt. Great perspective from one of the true visionaries in business today.
Why Color May Be The Next Twitter
Given I’m in new media, I follow about anything that gets 2 out of these three: Money, Hype, or Users. Color has the first two in abundance. But I think the potential to become a social network is a little off. While I think it could be a big hit among the photogs, the photography category isn’t anything close to the sms category, Twitter’s launch pad. It also seems to be too event-related to really consume our waking hours the way Twitter does with so many people. That said, looking forward to trying it.
Nifty App Converts Email Into A Game, Helping You Blast Through Your Inbox | Co.Design
Maybe it’s just because I saw Seth Priebatsch’s SXSW preso on SCVNGR, but the concept of gamification seems to be gaining buzz. I admittedly think some of it’s over-hype, but this email tech shows how it can be as much about correcting or improving behavior than any long term rewards program.... Read more
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Creativing :: Mark Zuckerberg’s 30 second MBA, Mind control apps, and is Color the next Twitter?
Tags: acquisition, answers, apps, branding, color, curation, Email, Facebook, foursquare, gamification, lbs, mobile, operations, paidmedia, photography, productivity, social, Social Media, socialmedia, twitter
Posted in Creative Best Practices, Emerging Platforms, Social Media, Word of Mouth | No Comments »
Creativing :: Trends for 2011, StumbleUpon is a traffic referral giant, and business presentation as art
The latest trends in social media and content marketing from Creativing.com.
Logic+Emotion: 11 Actionable Trends For 2011
Very solid predictions on where companies should be placing their emphasis in the social media and content marketing space.
5 Web Technologies and Trends to Watch in 2011
One of the more tech-focused trend projections I’ve seen.
I Didn’t Know You Could Do That With Google Docs
Imagine a video showing nothing but the creation process of a business presentation that’s 450 pages long and full of charts, data and bullet points. Oh, and it currently has over 1,000,000 views on YouTube. Companies have more ways to tell their stories than ever before. They just have to get creative with them.
Foursquare Puts The Kibosh On Friend-Tip Spamming
Recently I read a good post that addressed the potential issue around companies being able to game social networking systems by encouraging users to “Like” them, thereby inflating the actual love for the company. That may seem good for social media marketing in the near term, but if Facebook and others are basing their search engines on that type of algorithm, you can see... Read more
Tags: campaigns, content, culture, Data, ecommerce, Facebook, foursquare, google, infographics, legal, Strategy, technology, trends, UGC, Video, vr
Posted in Social Media | No Comments »
The Proper Media Mix
Being and staying top of mind with existing and potential clients is essential for driving online performance marketing campaign results. Regardless of whether you are launching a Search, Affiliate, Email, Data Acquisition or Display Advertising initiative, those of us in digital marketing understand that maximizing brand messaging across all performance channels will greatly enhance the consumer experience. Customers won’t have to look for you. You’ll always be able to find them. However, some clients believe that the only way to garner such exposure is through social media. There is no question that social media is a significant marketing tool. But the online marketplace is far too complex and progressive to hedge all of your campaign bets on Facebook and Twitter. Social should not replace proven performance channels. It should be coordinated into a proper media mix.
Ineffective implementation of social media is a growing, problematic trend among digital marketers. Incorporating social media into a marketing campaign for the sake of using social media may get you “Friends” but it will fail to deliver revenue, which is the antithesis of an effective online performance program. By adding social to your performance media mix, your campaign will leverage consumer interest, heighten engagement and... Read more
Tags: Facebook, foursquare, twitter monetization
Posted in Media Planning & Buying, Social Media | No Comments »
Creativing :: Stunning infographics, the future of Web content, and NASA explores Flickr
What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
50 most stunning examples of data visualization and infographics | Richworks
Fantastic selection of work. This is a must see for anyone in marketing. (Thx to John Durham for the link.)
The Rise of the Anti-Facebooks
I don’t see any of these as having a real chance of unseating Facebook, but it’s a good read comparing their strategic approachs. Diaspora is the most interesting, as it’s open source. So many other platforms are moving towards open source, and as Facebook’s big strategy is to be a platform and not a destination, they could be vulnerable to an open source movement. Especially given the increasing amount of data they have on people (e.g., Places).
“The Social Network” Movie Launches a Facebook-Themed Website
I really like the simplicity of this site. I don’t get how they’re comparing this site to a social network site, but it’s well-done none-the-less.
Flickr: NASA on The Commons’ Photostream
Like the Library of Congress putting a lot of the National Archives photos on Flickr before. While the pics have been available on the NASA site, it’s nice to see them moving to a common online photo site. As a Flickr user, I’m glad... Read more
Tags: analytics, Apple, apps, branding, creative, Data, Facebook, foursquare, google, iPhone, mobile, photography, Search, social, socialmedia, Strategy
Posted in Social Media | 1 Comment »
Facebook Places: Checking out checking in.
All the buzz in Digitalville this week is about the launch of Facebook Places, the functionality that emulates "checking in" on apps like Foursquare, Gowalla and Yelp.
So, how does "checking in" on Facebook size up? Well first, let's check out the experience...
Places is easy enough to find on your Facebook for iPhone app. Just go to the menu and it's front and center. It's even shaded for first-time users as you see in the picture below (unfortunately, it's only available in the US right now, so if you live in Singapore and are wondering why you don't see it, that's why).
Next, you'll be able to see which of your friends have checked in and where. Yesterday, six of my friends had checked in. Today, sixteen had. Not exactly empirical evidence that it's catching on, but indicative nonetheless.
Finally, you check in. A list of places pops up. You select where you are. If it's not on the list, you can add a new one. When you do that, it looks like this:
What's very unique and cool about this is the ability to tag friends who are with you (although it seems to be "greyed out," i.e. not working, when I clicked... Read more
Tags: Facebook, facebook places, foursquare, geotargeting, places
Posted in Emerging Platforms, Social Media | No Comments »
