Tagged 'Forrester Research'

A Few Bloody Noses: The Realities of Digital Revolution

Posted by Ragini Bhalla on November 19th, 2013 at 7:49 am

Earlier this month, our US team hopped on the plane to attend Forrester’s Forum for eBusiness and Channel Strategy Professionals. Oh what a ride it was. The exhibit hall and session rooms were packed with some of the biggest brand and executive names in finance and retail – all there to roll their sleeves up and get serious about tapping into the power of digital to make great things happen for their brands and for their customers. Amidst it all, there were several inspiring moments and visions shared that reiterated just how ‘ugly’ the road to digital revolution can be with a few bloody noses and battles along the way. As far as we’ve come in this Age of the Customer, brands still have a ways to go before they can tout a badge of customer-obsession. So we decided to give you a glimpse into some of the inspiring digital trends and dialogue that dominated the event.
Expect a few bloody noses.
On the very first day of the event, I had the chance to sit in on a session about leading the digital revolution. In this session, Forrester Research analyst, Martin Gill, was very matter-of-fact in his comparison of cultural revolutions... Read more

6 Things to Keep in Mind When Replatforming

Posted by Paul Dunay on April 25th, 2013 at 1:16 pm

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience.

Cross-Channel Campaign Management Comes Full Circle to Help Marketers Create More Remarkable Customer Conversations

Posted by Kristin Hambelton on February 13th, 2012 at 8:11 am

While campaign management solutions have been around for quite some time, they have undergone a significant transformation in recent years. With so many new marketing channels and the exponential growth of digital media adoption, campaign management solutions have expanded to offer cross-channel capabilities that help marketers foster deeper, more sustainable relationships with customers and prospects across all touch points, or what Neolane calls “conversational marketing.”