Much is known what a client should expect from an agency, because the client “holds the cards” in the relationship. Unfortunately, few companies know what an agency expects, and how that knowledge can benefit the client. At the end of the day, companies that treat their marketing vendors like strategic partners are more successful than those who do not.
Tagged 'formic media' 
Get More From Your Marketing Agency in 6 Easy Steps
Posted by Kent Lewis on April 3rd, 2011 at 9:31 pm
Mobilizing for 2011 with a Mobile Marketing Strategy
Posted by Kent Lewis on December 31st, 2010 at 6:11 am
Since 2006, I’ve erroneously predicted the “Year of Mobile” was upon us. Rather than lose faith and look to another trend to promote, I do believe 2011 is truly going to be the Year of Mobile. For those of you that agree with the prediction that mobile marketing is finally here, I’ve outlined a few key areas on which to focus your efforts in 2011.
