Much is known what a client should expect from an agency, because the client “holds the cards” in the relationship. Unfortunately, few companies know what an agency expects, and how that knowledge can benefit the client. At the end of the day, companies that treat their marketing vendors like strategic partners are more successful than those who do not.
Since 2006, I’ve erroneously predicted the “Year of Mobile” was upon us. Rather than lose faith and look to another trend to promote, I do believe 2011 is truly going to be the Year of Mobile. For those of you that agree with the prediction that mobile marketing is finally here, I’ve outlined a few key areas on which to focus your efforts in 2011.