My weekly update of what's going on in new media marketing, pulled from social bookmarking site Creativing.com:
Demi versus Perez? See Twitter
So celebrity angst is blowing up on Twitter. Let's see, you take a group of people flush with cash and big egos from getting lots of adulation, a good percentage of them are relatively unstable, and, they've had handlers taking care of most of their public presence and interface with the media. Now let's suddenly give them a line of communication direct to each other yet in front of millions of gawking fans and make it a format that practically encourages short, shout-like bursts. Hmmm.
Flickr Co-Founder Caterina Fake on the Value of Viral Loops
Some interesting points in this peek behind the curtain of the inception and launch of a quintessential Web 2.0 site. For one, like a lot of great internet companies, it started out as something very different from how it went big. The idea sprang, not from photography, but from conversations. Adding photos to conversations, versus making photos sharable and viral. By contrast, the other major photo sites at the time, Ophoto, Shutterfly and Snapfish, all came with baggage about how photo sites should behave. As online experiences... Read more
Like any blockbuster film, the studios behind X-Men Origins, the prequel to the X-Men film trilogy set to release May 1, have created a comprehensive online experience for moviegoers and fans of the comic book series via its X-Men Origins site.
A visit to the site begins with the movie trailer. Beyond the trailer, users are presented with a slick and metallic feel, much like Wolverine's blades.
The site cycles through the cast of characters, including audio clips from each of them. It also features clips from the movie for those who want to absorb all they can about the plot before the film's release.
You'll also find common movie site offerings -- synopsis, gallery, mobile, downloads (wallpaper, widget, IM icons, screensaver), etc. There's a "Time Warrior" game, and visitors can register to receive updates about the movie
One of the more interesting experiences you can have on the site is the ability to choose a character, activate their "power" and let your mouse become your weapon as you explore the rest of the site. I found that fun... at first. Then I was quickly reaching for the "deactive power" button. Too much, too much!
I also appreciated the list of the film's brand... Read more