Tagged 'films'

Creativing :: Twitter Celebrity Death Match, Info Gets Entertaining, And The Future Of Everything

Posted by Doug Schumacher on October 16th, 2009 at 12:00 am

My weekly update of what's going on in new media marketing, pulled from social bookmarking site Creativing.com:
Demi versus Perez? See Twitter
So celebrity angst is blowing up on Twitter. Let's see, you take a group of people flush with cash and  big egos from getting lots of adulation, a good percentage of them are relatively unstable, and, they've had handlers taking care of most of their public presence and interface with the media. Now let's suddenly give them a line of communication direct to each other yet in front of millions of gawking fans and make it a format that practically encourages short, shout-like bursts. Hmmm.
Flickr Co-Founder Caterina Fake on the Value of Viral Loops
Some interesting points in this peek behind the curtain of the inception and launch of a quintessential Web 2.0 site. For one, like a lot of great internet companies, it started out as something very different from how it went big. The idea sprang, not from photography, but from conversations. Adding photos to conversations, versus making photos sharable and viral. By contrast, the other major photo sites at the time, Ophoto, Shutterfly and Snapfish, all came with baggage about how photo sites should behave. As online experiences... Read more

Get "Obsessed" with new viral feature

Posted by Nanette Marcus on May 4th, 2009 at 12:00 am

The highly-interactive and customizable viral feature has come a long way since the jilted and awkward name pronunciations from the web's first incarnations. The new one for the recent film, "Obsessed," shows marketers just how it's done.
The movie stars Heroes' Ali Larter as a woman obsessed with her new boss. She spirals out of control, making life for her boss and his wife miserable during her quest to make him hers. Jetset Studios created http://www.getobsessedwithali.com/ to enable users to play a viral trick on their friends. Upload a picture of your friend, their first name, favorite band, zodiac sign, favorite food and favorite activity. Hit "go" and instantly watch a video of Larter incorporating the info into a video to make your friend squirm in their seat as she goes on and on about how much she's obsessed with them.
From there you can copy and paste a link of the custom video to send to your victim, I mean, friend, as well as upload it on Facebook. You can also send the audio as a call to their mobile phone.
I'm continually impressed with the technological improvements in viral campaigns like this. The simplicity and seamlessness make this... Read more

X-Men Origins site: Captivating but chaotic

Posted by Nanette Marcus on April 13th, 2009 at 12:00 am

Like any blockbuster film, the studios behind X-Men Origins, the prequel to the X-Men film trilogy set to release May 1, have created a comprehensive online experience for moviegoers and fans of the comic book series via its X-Men Origins site.
A visit to the site begins with the movie trailer. Beyond the trailer, users are presented with a slick and metallic feel, much like Wolverine's blades.
The site cycles through the cast of characters, including audio clips from each of them. It also features clips from the movie for those who want to absorb all they can about the plot before the film's release.
You'll also find common movie site offerings -- synopsis, gallery, mobile, downloads (wallpaper, widget, IM icons, screensaver), etc. There's a "Time Warrior" game, and visitors can register to receive updates about the movie
One of the more interesting experiences you can have on the site is the ability to choose a character, activate their "power" and let your mouse become your weapon as you explore the rest of the site. I found that fun... at first. Then I was quickly reaching for the "deactive power" button. Too much, too much!
I also appreciated the list of the film's brand... Read more