Linkedin has proven to be an incredible asset for B2B Social Media Strategy & execution. With Hubspot defining Linkedin (45%) as the most effective B2B source for lead generation followed by Facebook at 33%.
Linkedin continues to focus on creating relevance for company pages. The latest roll-out called "showcase pages" allows businesses to highlight specific brands or products by creating product centric content hubs that allow users to further align with relevant content.
Each showcase page is setup to exist independently from the company page while still showing (below the fold) a connection to the parent page as well other showcase pages.
Here is an example from HP focusing on their Converged Infrastructure offering with the company & additional showcase pages expanded.
Users can follow specific showcase pages and connect directly with the content they are most interested in. This natural segmentation can create more targeted opportunities for brands to connect with audiences who are interested in specific product lines.
Here is an example from Adobe Marketing Cloud.
Brands can easily create up to 10 showcase pages that also includes access to page insights & analytics. This combined with the 3 million existing company pages can exponentially increase the amount of content in the platform.
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