Links pointing to the future of marketing, from the co-founder of Facebook strategy tool Zuum.
In a SoHo Lab, HuffPo Mafia rekindles the old magic
A story not only about how corporate dysfunction is killing the creative spirit, but also about how easy it is for the creative thinkers to find a different path. Like water running downhill.
Via @Britopian
GM Cuts Facebook Ad Spending, But Ford Steps on the Gas
Clearly GMs move wasn’t the last word on this issue. But what’s hidden in many of the articles I’ve read is that GM is still pouring a lot of money into Facebook content creation. They may have come in with a bad direct response mindset thinking they could spin Facebook ads into gold, but the fact that they’re still spending considerable sums on their Facebook pages content shows they aren’t anywhere near giving up on Facebook.
Via @Aerocles
Facebook’s Purchases May Hint at Its Future
This really demonstrates the challenges so many large companies are having keeping up. Companies like Facebook are foregoing much of the typical legwork around acquisitions, playing things more from the gut. Of course, the story isn’t over yet, but in the meanwhile, with... Read more
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Tagged 'Facebook' 
Creativing :: Ford accelerates Facebook spending, HuffPo ex’s chart new course, and how online video mirrors TVs early days
Tags: content strategy, Facebook, facebook marketing, Facebook strategy, ONTENT MARKETING, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Word of Mouth | No Comments »
Top Ten: YouTube video series "BLR" generating high levels of sharing on Facebook
In a recent report, we showed how video is driving much higher rates of sharing than other types of content on Facebook. This week's Top Ten further confirms that trend, with a version of the "Bad Lip Reading" series on YouTube generating over 17% of engagements being shares. "BLR" is a video series that involves slick editing combined with seriously spun writing. IMO, this one isn't even close to the best one, although it did parody a wildly popular music video.
YouTube video series generating high levels of sharing on Facebook
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About Zuum
Zuum is a tool that helps brands increase their engagement level with their Facebook fans by knowing what works on Facebook. For their brand and their competitors.
www.ZuumSocial.com
Tags: coca-cola, converse, disney, Facebook, facebook marketing, Facebook strategy, mtv, oreo, red bull, skittles, social media strategy, starbucks, top ten, topten, youtube
Posted in Opinions | No Comments »
Creativing :: Vail Resorts marketing case study, Facebook’s good advice to brands, and the problems around short CMO tenures
Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
Banishing Short-Term and Shiny: A Look at Vail Resorts
This is how everyone should be thinking about digital marketing.
Via @ClarkKokich
Your Company Has Social Media Nailed. Now What?
An excellent series of questions to ask after you’ve reach the first level.
Via @RichardLevick
Facebook to Brands: You’re Posting Stuff Wrong
The subjects brands post about is the key to engagement. That’s why text analysis is the key to knowing what works on Facebook.
Why CMO Tenure is so Short
This has long been a known problem for both clients and agencies, and it’s interesting reading what some of these industry leaders have to say about it.
Via @emarxe & @djgeoffe
Facebook Dominates Mobile Social Networking
Facebook’s big story to me has always been the amount of time and frequency with which people use the site. Now it looks like that same behavior is tracking over to mobile. And to think they bought Instagram to better succeed in mobile.
Via @JackMarshall
Ad Account Guy Gets Man Lessons
I like this because a lot of people want to publish content, but aren’t sure what to write about. This guy found a way to get over that ... Read more
Tags: content strategy, Facebook, facebook marketing, Facebook strategy, ONTENT MARKETING, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Email, Emerging Platforms, Opinions, Social Media, Web Analytics, Word of Mouth | No Comments »
Online Streaming Radio Presents Opportunity for Brands
Co-authored with Jacqueline Johnson, assistant media planner/buyer
When internet radio exploded onto the scene around 2005, it completely transformed radio from both a consumer and marketer perspective. Paired with the hundreds of new internet-enabled devices, radio has become an on-demand consumer experience.
With apps such as Pandora, Slacker, TuneIn, Spotify, Stitcher, and iHeartRadio available at your finger tips, internet radio has become a popular way to access audio stream. Through the eyes of the advertiser, this phenomenon provides the opportunity to get what they really want: active consumers willing to engage in their brand.
Unlike traditional radio, many of these on-demand apps offer customized playlists, allowing the consumer to design the type of content they want. With registration data often including zip codes, this allows the advertiser to place relevant and compelling ads based on the consumers personalized music selection and their location. Internet radio can provide national reach or local market targeting and allows consumers to interact and engage with the advertisers website or Facebook page.
So what do these Internet stations offer and how do they differ in both a consumer and advertising perspective? Here is a brief summary of just a few of the popular stations being used today:
One of the main stations, and arguably the most well-known... Read more
Tags: b2c marketers, b2c marketing, emarketer, Facebook, Pandora, radio advertising, spotify, streaming radio
Posted in Ad Serving, Emerging Platforms, Media Planning & Buying, Targeting | 2 Comments »
Creativing :: The rise of visuals in social media, PR agencies moving into agency territory, and digital agencies' big 2011 revenue gains
Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
The Rise of the Visual Social Network
Infographic on the increasing use of photos in social media. Several weeks ago I posted a report on the Zuum blog on research we found that indicates that photos and videos drive sharing much more than status updates and links. Although these visual forms of content are often more difficult (read: expensive) to produce for brands, they're also seeing better response rates. And that can justify the added expense.
Via @adverblog
Mark Zuckerberg joins Viddy – it might really become ‘Instagram for video’ now
If you're wondering what the next Instagram might be, that headline pretty much covers it. Unless you want to see Zuckerberg's first video upload -- of his dog. To manage your expectations, I'll just say that David Fincher's job isn't in jeopardy with this.
Via @Aerocles
Hertz Creates Their Own Groupon Style Deals on Facebook
While this isn't a new idea, that doesn't mean it can't work. I guess the real question is, What's a Share worth? If it's $20 like this offer would indicate, then a lot of speculators are going to have to recalculate what a Facebook fan is worth.
Via @jasonkeath
More... Read more
Tags: content marketing, content strategy, Facebook, facebook marketing, Facebook strategy, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Web Analytics, Word of Mouth | No Comments »
