Tagged 'Facebook'

Radio Continues To Have A "Missing Link" To Listeners

Posted by Mark Edwards on February 24th, 2014 at 5:37 pm

I spend a lot of time listening to the radio. All kinds of radio, from AM and FMstations to Pandora, Stitcher, Beats Audio, and a plethora of other streaming services.  And to be clear, if it's sound coming our of a speaker, it's radio.  Period. After having spent more than three decades programming radio stations, it's hard not to have sound in the background.  I also spend a lot of time on the Internet, sometimes looking at stations' websites and Social Media outposts.  What I see online frightens me because most of the terrestrial radio stations, and even some of the streaming services, have a disconnect between their audio product and their online presence, what I call THE MISSING LINK.
In other words, most audio content providers don't think about how people USE their product, what else they're doing when they're listening, or most importantly, how they can take the product that comes out of the speakers to a computer or smartphone screen.  Because every day there are less audio delivery devices like the one above and more like this.
Of course, there are still a lot of audio delivery devices that aren't smartphones, but mobile is becoming king and smartphones are... Read more

The War of App Acquisition Analytics

Posted by Jordan Greene on February 20th, 2014 at 12:30 pm

Welcome to the $9.6 billion U.S. mobile ad jungle.  In a dark corner of the mobile app world, there is a war brewing.  As more mobile advertising money continues to flow to acquire app users, the value is rapidly increasing to accurately understand what specific ad budgets are generating.  In practice, that is enabling an app owner to identify the best ad sources which drive installs and activity, and act upon that data.  The two leaders in this province, HasOffers and Kochava, have been conciliatory adversaries, each acknowledging, but not sniping at, the other.  But with one, small, facebook announcement last week, all that looks to change.
Since 2005, we have bought mobile media for clients, and tracked subsequent activity.  Somewhat surprisingly, we continue to see that across the mobile landscape that there is still an under-appreciation of the importance of understanding app analytics (not to be confused with the over-collecting of data, which is causing drowning).  At Mella Media, we stress to clients that acquisition tracking needs to be a “given.”  It is the front-door to knowing your users, and seeing where new opportunities lie.  Ultimately, it is the top of the funnel which leads to real business goals and... Read more

Inbox Zero to Inbox Hero

Posted by Geetanjali Dighe on January 24th, 2014 at 12:00 am

While Facebook stream and chats, Twitter feeds and DMs co-exist with WhatsApp and SnapChat and other instant messengers, the volume of email still continues to grow. This interesting article argues that perhaps email is now becoming just another stream.

However, email is more than just a stream. The apps around email are helping it evolve into something far more potent. Some of these apps are a delight, some a little unnerving.

Companies Still Selling Their Souls for "Likes," and It Still Makes No Sense

Posted by Tara Meehan on January 5th, 2014 at 3:19 pm

Happy 2014! As we embark on another exciting year of social media marketing and relationship building, we are faced with a “strategy” that is sooooo 2009; a strategy that seems to be making a comeback in some business circles. Remember back in the day when everyone was obsessed with driving Likes and Followers for the sake of having lots of Likes and Followers? This was deeply rooted in the PPC world; show me the clicks, show me the money. Fake social clicks would be purchased in bulk from brokers to potentially score millions in revenue down the line. The thought process was that genuine followers would be wowed by brands with big engagement numbers, find them more trustworthy, and buy whatever it was they were selling. This would fall under the “If it’s too good to be true, it probably is” category.
It’s odd to have to revisit this line of thinking today but it’s no less important. There is no magic pill or bullet in social media. There is no upside to buying fake Likes or Followers, not unless you are a broker making bank in the business of click fraud. Sometimes the best way to illustrate nonsense is with... Read more

2013 – Change is the new constant for SMB digital marketing

Posted by Katya Constantine on December 18th, 2013 at 8:37 pm

As we draw the curtain on 2013, it's safe to say that the year heralded more change in digital marketing than almost any year before. It saw the resurgence of adtech IPO's, a number of social networking giants moving aggressively to new models of monetization, and hundreds of new start-ups emerging in digital marketing space. But while for large marketers this year has been about growth and maturation, for SMB’s it’s been a constant whirlwind of both change and opportunity.

So let's review some of the most interesting developments of 2013 across various channels and how they may have impacted you.