George Potts, Brunner's VP-Director of Social Media, talks about Facebook's recent News Feed algorithm change and what it means for brand marketers. It's about engagement, Stupid.
Tags: Buzzfeed, content, content strategy, engagement, Ezra Klein, Facebook, George Potts, like, News Feed Algorithm, Social Media, social media marketing, Upworthy, Washington Post
Posted in Opinions, Social Media | No Comments »
There seems to have been a lot of bad-mouthing of Advertising Week across the industry blogs and dailies, much to my dismay... Perhaps I am just a naive first-timer, but I think Jon Bond said it best when he blogged that, now in it's 10th year, "Advertising Week is a breath of fresh air for our industry"! Even more exciting is the inherent focus on everything digital which seems to have completely taken over the entire week of sessions, speakers, sponsors & events...
I had the opportunity to attend for the first time, and as I fly back to Atlanta from ye olde large apple, I decided to jot down all of the crazy, fun, some disappointing, and exciting things I accomplished in only 48 hours in Manhattan. The below list is the top 25 things from my short period of time at Advertising Week 2013 (for the full list of 40 checkout the blog at my mobile + social media agency, Vert)
Met Wayne Gattinella from DoubleVerify (and formerly WebMD)
Saw Microsoft, dotJWT, Placewise & DoubleVerify talk about “Waste Free Advertising”
Listened to an insightful chat by Facebook on Mobile: The New First Screen
Chatted about agency consolidation & #TornadoWeek with Joel Lunenfeld of Twitter
Met Valerie Buckingham from Nokia & Jim Joseph from Cohn + Wolfe and chatted Windows8
Talked to our pals Carin & Dave at ThinkNear about... Read more
For the past two years, all three of us Vert founders have ventured into the interactive carnivàle that is Austin, Texas in early March… I came, I saw, I drank, I tweeted, I Uber'd (is that a verb yet?), and I left wondering if I would come back for the hat trick in 2014. The early consensus was NO! – we’re going badgeless! But after a stellar year of client work, I had no other choice but to amass an epic panel lineup to try to get on the bill (and score a free badge). More on that in a few weeks...
You see, this is the first year I have participated in the PanelPicker, both as a contributor and a voter. Needless to say, there is a lot of stuff people throw into the big 10-gallon SxSW programming hat. As I was perusing the other submissions a few weeks ago, I noticed some interesting keyword trends... A few searches later, and with some creative help from our pals over at The Visualab, we came up with the below infographic showcasing the number of times each of these keywords showed up in the interactive session submissions.
In short – it is pretty clear... Read more
On August 6th, Facebook published an overview of their most recent algorithm changes. These will influence what your fans will see in their newsfeed. Check out our recap and what it means for you.
Online advertising has evolved at an explosive rate. The basic static banner ads of the 90’s have been replaced with highly sophisticated, carefully targeted, wildly interactive cross-platform experiences. Testing the efficacy of these ads, however, has experienced no such evolution.
Tags: ad testing, advertising, content marketing, Digital Marketing, email testing, Facebook, marketing, mobile, online advertising, Targeting, technology, testing
Posted in Ad Networks, Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Research, Social Media, Targeting | 2 Comments »