As you’ve probably noticed, your Facebook feed is looking different again last few months. Gone are the viral cat videos and the incessantly repetitive “please please share the press release about the launch of our Moon office” posts.
How does a fashion brand leverage a major industry event? This report analyzes the content strategies and tactics of four major luxury fashion brands during Milan Fashion Week. The following slides will reveal details about each brand’s posting calendar, social networks employed, engagement levels generated and the posts that made the biggest impact.
Instagram is the dominant social network for live fashion events
Only 1 of the 4 campaigns included posting to Facebook
Posting for each brand is scheduled around their live fashion show
Tags: content marketing, content marketing strategy, Facebook, Facebook strategy, Instagram, Instagram brand benefits, Instagram examples, social media analytics, social media applications, social media marketing, socialmedia, twitter
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
A lot of people feel that their fellow citizens who believe in conspiracy theories are wrong—if not crazy. A recent poll found that voters who buy into these theories are in the minority, but that the minority, in some cases, is substantial.
Regardless of the controversy about them, the speed with which information about the latest conspiracy theories spreads through social media still reveals lessons about general human nature that marketers can use.
1. The Government Hired Adam Lanza: Focus on Being Trustworthy
Image via Flickr by torbakhopper
Conspiracy theorists have a knee-jerk response to distrust and suspect the government and the establishment generally. Whenever something terrible happens, such as the 9/11 attacks or the Sandy Hook Elementary shootings, conspiracy theorists emerge to say that the federal government has had a hand in it because of some political agenda.
While most people don’t distrust the US government quite this much, everyone can name examples of when our leaders at the highest levels actually did behave deceitfully: Watergate, Iran-Contra, etc. John Hardwig published a scholarly paper in 1991 suggesting that conspiracy theories are part of a growing skepticism of experts and the establishment, by everyone.
More to the point, everyone out there has been burned by someone,... Read more
tl;dr: Jonah Berger has identified six reasons things (ideas, branded content, rumors) get shared.
When a book hits No. 1 on both the New York Times and Wall Street Journal best seller lists, and wins Amazon's "Best Book of the Year" award, you know it struck a chord. Jonah Berger's "Contagious: Why Things Catch On" says it take more than advertising to make something popular. We spoke with Berger at ad:tech NY 2014 about the six basic principals that drive ideas and content to be contagious.
"If you're jelly, what's your peanut butter? What's the thing in the environment that's going to trigger people to think of you?" - Jonah Berger
6 shared characteristics of contagious content
You can't predict which content will go viral, but there are factors that are reliably linked to success. Jonah calls them the 6 STEPPS: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.
The importance of tribes in content going viral
The problem with social media is finding something everyone will like. People share what they have in common with small groups.
(Link to panel discussion coming soon.)
3 reasons "The Tipping Point" is wrong
We asked Jonah, by his definition, what video title would have a good chance of... Read more
We focus a lot on how advancements in ad technology impact digital adertising at 140 Proof, but we also enjoy exploring the ways we behave across social networks as a result of these developments. For data on how we use social networks to express different sides of our personalities, check out the IPG Media Labs study.
A brief foray into the world of anonymous apps reveals why the new social media space is no longer on the down low. With the swipe of a thumb, it’s now possible to learn about the sexually deviant escapades of the faceless individual <100 meters away; sympathize with the self-loathing health nut who just scarfed down a Big Mac; and puzzle out the identity of an anonymous friend who claims to hate her husband.
Exactly what anonymous apps mean for modern culture and how they will be monetized remains to be seen, but it hinges on the interpretation of user behavior.
Fear and Loathing in Anonymous Apps
At first swipe, the content shared on anonymous social media sites appears markedly different from the streams of edited photos, cheery statuses, and humble-brag tweets found on public networks like Facebook, Twitter, Instagram and Pinterest. Whereas the interests and aspirations... Read more
Tags: advertising, anonymous apps, Facebook, marketing, mobile, native social ads, secret, social ads, social media strategy, trends, tumblr advertising, twitter, whisper, yikyak
Posted in Ad Networks, Ad Serving, Media Planning & Buying, Opinions, Social Media, Targeting, Websites | No Comments »