Links pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum.
The 20 most entertaining Super Bowl tweets
Funny stuff. Naturally, a lot of ad references.
Via @PublicityGuru
Input Error – Histories of Social Media
Just came across this site. I like both the content and the URLs implication: That social media may be a new term, but it’s a long-standing phenomenon.
Via @jonathansalem
Glam Media launches Foodie.com, a culinary site with a social network baked in
In the social media wars, what will most likely pull large numbers of people away from Facebook: A new general social network, or something more niche? I personally think the niche sites have a lot more to offer in terms of a more engaging experience. I think the big question will be how well they can integrate with Facebook, and then slowly siphon off traffic to their own properties.
Via @lizstrauss
Where To Find Budget For Content Marketing
Good content requires resources. Some of the challenge is simply identifying the diamonds in the rough, and knowing how to put the right polish on them. This is a good list of places to look into if you find yourself in need... Read more
Tags: content marketing, content strategy, Facebook, facebook marketing, Facebook strategy, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Word of Mouth | No Comments »
What does Facebook mean to you? Let’s face it, these days Facebook is not just a social network, or a site for us to simply post updates. It has truly become a critical part of our lives - our virtual playground, where all our friends live, communicate and share. And if you are anything like me, than you can rarely go anywhere without posting, checking in, or communicating with your friends on Facebook in real-time conversations.
Facebook is more than just a platform, it’s an experience – and it has changed the way we live our lives.
Marketers are looking to do the same – build connections with their consumers in a more personalized way. These marketers often look to agencies for advice on how to successfully engage and connect with their audiences on social networks like Facebook. What better way to show marketers how to leverage Facebook’s platform than by Facebook using itself as a marketing tool?
With the release of Timeline Movie Maker, Facebook as a brand is leading by example, showing marketers how to use Facebook as a platform to connect with people on an emotional level. Built in collaboration with Facebook and my agency,... Read more
Tags: agency, branding, Definition 6, Facebook, marketing, technology, Timeline Movie Maker, Video
Posted in Opinions | No Comments »
You don’t have to be Sigmund Freud or an evolutionary biologist to figure out that there is something about Facebook that resonates deeply in our psyches and in our lizard brains. New research is attempting to identify and document how this works.
The fact that people accumulate friends and family members and then post and watch countless still images and videos feels very primal and tribal. We are exercising the passive aspect of our flight or fight instincts as we build our social networks. Recent survey data from the Pew Internet and American Life Project suggests that individuals extend their introvert or extrovert tendencies and play out predictable gender roles in social media.
Twenty to thirty percent of Facebook users are “power users”. Like those people who call into talk radio shows, these individuals create the most content, post more frequently, like more aggressively and comment on or tag others pictures and posts often. Yet only 5% of the Facebook user base, do all of these things. For the majority Facebook is a more passive experience where they get more than they give.
The Pew folks found that …
63% got a friend request but only 40% made one
The average person hit “Like”14 times/month... Read more
Tags: Facebook, Social Media
Posted in Social Media | 2 Comments »
This post is particularly interesting because it uses brand-generated photography, yet it's not likely something pulled from existing assets like an ad campaign or product shot catalog. With Facebook now a primary channel for brands to connect with their customers, timely, creative and low-cost artwork like this is a smart way to keep the page fresh and -- based on the fan’s reaction -- highly engaging.
Starbucks' groundhog day line: "What if your coffee sees it's shadow today?"
Below is this week's Top Ten. You can click through to see any of the actual posts.
Our FREE Top Ten weekly report features the top post from each of the top ten brands on Facebook. You can either sign up or view the complete list of posts in our latest report, featured in the archives on this page.
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Tags: coca-cola, converse, disney, Facebook, facebook marketing, Facebook strategy, mtv, oreo, red bull, report, skittles, social media strategy, starbucks, top ten, youtube
Posted in Creative Best Practices, Emerging Platforms, Social Media, Web Analytics, Word of Mouth | No Comments »
Posted by
Adam Leiter on February 7th, 2012 at 11:09 am
Today let’s start things off with a self-affirmation a-la Stuart Smalley. You are not a number. Like a beautiful, intricate, and fragile snowflake you are as unique online as you are in the real world, and that’s ok… so step back from your Klout Score and take a look at the ways, rather than the amount, you are engaging with your networks online.
In the past few years, Klout has quickly risen to social media stardom as a provider of analytics measuring a user's influence across social networks (primarily focusing on Twitter, Facebook and Google+). By measuring data from social sites, the size of a person's network, and other factors, Klout gives users an influence rating (Score) on a scale of 1 to 100. Most Klout Scores are in the 20’s, and reaching the 30’s and 40’s tends to show a good amount of social engagement. This can create, as John Scalzi puts it, “status anxiety” and social insecurity, but the credence you put to what your Score says about you remains up to you.
Like any startup, Klout is still growing and developing. Even though recent adjustments and evolution have brought controversy, Klout as a measurement tool remains an interesting data point for social media... Read more
Tags: brand marketing, digital, Facebook, google, Klout, kpi, measurement, online marketing, product manager, Social Media, social media marketing, social networks, twitter
Posted in Emerging Platforms, Web Analytics | No Comments »
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