Tagged 'Facebook strategy'

Top Ten: Top Facebook posts are all fashion, food and autos

Posted by Doug Schumacher on April 3rd, 2013 at 8:00 am

It's interesting to see the top ten dominated by three industries. Fashion, food and automobiles. The autos are all high-end brands, the fashion is mixed, and the food is fast and inexpensive.

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#1 Hello Kitty - photo2013-03-31 16:41
Hope you have an eggcellent Easter!

1.046% enagement rate 97,186 likes 853 comments 34,921 shares 26% shares

#2 McDonald's - photo2013-03-30 23:00
Bacon, Ranch or Sweet Chili. What more could chicken ask for? www.mcdonalds.com/PremiumMcWrap

0.982% enagement rate 244,083 likes 20,440 comments 8,434 shares 3% shares

#3 Louis Vuitton - photo2013-03-25 18:05
Spice up your life with Louis Vuitton in Piment.

0.795% enagement rate 96,632 likes 1,442 comments 5,732 shares 6% shares

#4 Mercedes-Benz ► Cool Hunting - photo2013-03-30 10:22
Cool Hunting editor Josh Rubin had a chance to drive the CLA 250 in South France and used it wisely for these stunning pictures. Take a look and read the full story here: http://www.coolhunting.com/design/mercedes-benz-cla250.php

Cool Hunting with the CLA 250
Cool Hunting editor Josh Rubin had a chance to drive the CLA 250 in South France and used it wisely for these stunning pictures. Take a look and read the full story here: http://www.coolhunting.com/design/mercedes-benz-cla250.php

0.659% enagement rate 59,572 likes 568 comments 5,172 shares 8% shares

#5... Read more

Digital Strategy Step 4: Optimization

Posted by Jason Brewer on April 1st, 2013 at 12:41 pm

Step 4 of digital strategy is optimization, the ongoing process of improving your relevance, targeting and campaign quality to get the most out of every dollar spent.

Digital Strategy Step 3: Analysis

Posted by Jason Brewer on February 15th, 2013 at 8:21 am

The great thing about digital marketing is that you can track and analyze everything, even with a small budget. You can watch your impressions and clicks grow- you can even watch customers navigate your website in real time. However, effective analysis requires you to concentrate on original goals (based on KPIs), without getting distracted by extraneous metrics.

Z-100 Report: Trends and tactics for 100 top business Facebook pages

Posted by Doug Schumacher on December 19th, 2012 at 4:10 pm

Our November 2012 analysis of key trends and tactics for 100 of the largest business pages on Facebook.
The reports provides data samples and insights on some of the major issues around Facebook page marketing, including:

Page fan growth rates
Posting volume and scheduling
Listing of top performing posts
Listing of most viral subjects

Facebook's Facebook Post About This Years Trends On Facebook

Posted by Doug Schumacher on December 18th, 2012 at 12:11 pm

Perhaps fittingly, this week we’re focusing on a post from Facebook highlighting some topline trends on Facebook for the past year. It’s only a few slides and provides an entertaining recap of 2012.

Free: The Z-100 Report.
Trends, Strategies and Tactics for 100
of the top business pages on Facebook.
View or Download Report >>

Facebook's Facebook Post on Facebook Trends

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About Zuum
Zuum is a tool that helps brands increase their engagement level with their Facebook fans by knowing what works on Facebook. For their brand and their competitors.
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