Recently I met with one of my local Facebook team members as we were partnering on a client initiative and our conversation sparked an interesting thought about the future of newsfeed publishing and how brands should be thinking about maximizing their publishing strategies as Facebook's platform continues to evolve.
I have recently written a number of posts on the subject of Facebook publishing from the intersection of Paid & Owned, the importance of visual storytelling and best practices for optimizing content. All of these topics are relevant to this conversation and further frame the importance of the following statement:
"Everything happens in the newsfeed vs brand pages"
This was an incredibly simple statement that all of us who publish on behalf of brands sometimes take for granted. The numbers definitely back up the statement with 115 billion impressions served daily via desktop and 65 billion newsfeed impressions served daily via mobile.
Think about your own behavior when it comes to interacting with brand related content on Facebook. How often are you clicking through to a brands page to consume their content? This divide is even better visualized when it comes to users mobile interactions?
Where do you consume brand messages on the desktop?
This becomes even... Read more