Tagged 'facebook promos'

Facebook Contests and Promotion Types INFOGRAPHIC

Posted by Mike Gingerich on January 23rd, 2013 at 4:11 am

Facebook Engagement -- the "Holy Grail" for companies on Facebook.
Companies that achieve engagement have pages with an active, positive, and involved community.  This type of social community responds to Facebook posts, is committed to the brand, and helps to further extend the reach of the Page through their sharing and comments.  When broken down into tangible factors, increased engagement can bring about positive returns in a number of areas for marketers including:

Increased Likes
More brand awareness
Greater customer loyalty
Increased e-mail list opt-ins and subscribers
And more actions taken on ordering products and services

With recent research data by Vocus noting that 79% of Facebook fans are more likely to purchase from a brand they have liked, pursuing more fans and deeper engagement with existing fans is a huge priority!
The million dollar question, though, remains, "how can a company boost engagement for their Facebook Page?"  While there are a number of core methods for increasing engagement such as creating highly shareable content, posting images and videos, and posting succinctly at key times, another powerful method is to run promotions.
Promotions have the ability to draw visitors to a Facebook page and when used correctly, can be a very valuable tool to accomplish engagement objectives.
Here's a FACEBOOK PROMOTIONS INFOGRAPHIC with key... Read more

Instagram and Facebook – How to Boost Engagement on Both Social Networks with a Cross-Social Platform Promotion

Posted by Mike Gingerich on December 19th, 2012 at 10:57 am

The photo sharing service Instagram has become  wildly popular.  While they had a misstep with their change in terms recently, they appear to be correcting quickly and will continue to grow rapidly.
Instagram is popular enough that at this point, it’s a noun, a verb and practically a synonym for social photo sharing. Easily downloadable on any Android or iOS powered device, Instagram allows users to upload images and customize them by applying filters. Instagram users can follow each other’s posts, comment on photos, and share images to Facebook and Tumblr, and by e-mail.  Since Facebook acquired Instagram in April of 2012, the social photo app has seen outstanding growth, and it rocketed from 860,000 daily active users to over 11 million (businessinsider.com) in just over six months. That's a whopping 1,179% increase!
Instagram’s convenient and user-friendly mobile capabilities are of a huge value to Facebook, which now boasts more than 500 million monthly active mobile users, and Instagram will only continue to grow.  Additionally, with all of those active and engaged users, it wouldn’t be surprising if Facebook decided to introduce a mobile advertising plan to Instagram — Instagram is a valuable place for brands to be represented in order to... Read more